Head of Consumer Marketing

il y a 4 semaines


Paris, Île-de-France DAZN Temps plein
Job Title: Head of Consumer Marketing

About the Role:

We are seeking an experienced and dynamic Head of Consumer Marketing to lead and execute the local marketing strategy for DAZN France. This role is crucial to achieving both commercial and marketing objectives, including driving brand awareness, engagement, and subscription growth.

Key Responsibilities:

* Lead the development and execution of creative campaigns for both acquisition and CRM, ensuring high quality and effectiveness.
* Activate brand and campaigns across owned social channels, influencers, and PR activities.
* Oversee brand activations at key events, including the Infinity League, NFL, and B2B summits.
* Plan and optimize content marketing strategies to drive engagement across all platforms.
* Collaborate with partner marketing teams to ensure alignment and optimize marketing programs.

Requirements:

* 8-10 years experience in Sports Marketing, Entertainment with deep understanding of Subscription models.
* Proven track record in consumer marketing, particularly within a subscription-based business.
* Expertise in creative campaign development, social media strategy, and partner marketing.
* Excellent leadership and communication skills, with the ability to manage cross-functional teams.
* Data-driven mindset with the ability to translate metrics into actionable strategies.
* Experience in the sports or entertainment industry.
* Deep knowledge of the Football landscape.
* Fluent English and French.

What We Offer:

* Opportunity to make a big impact and drive DAZN forward.
* Inclusive environment that values equality and diversity.
* Ability to make change and impact our DEI journey.
* Access to world-class technology and innovative tools.
* Collaborative and dynamic work environment.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter.

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