Head of Growth Marketing
il y a 2 semaines
We believe in a world where all cars are shared. Carsharing empowers people to get going in a smarter, easier way, while also having a positive impact on the environment and making cities more liveable. It’s this vision that propels us forward and inspires us to think even bigger.
Since April 2019, Drivy is now part of Getaround. Together, we’re the world's leading carsharing platform with a community of more than 5 million users sharing over 11,000 connected cars across 7 countries.
Our team is collaborative, positive, curious, and engaged. We think fast, work smart, laugh often, and are looking for like-minded people to join us in our mission to disrupt car ownership and make cities better.
Your mission:- You will own the growth marketing strategy for Getaround in Europe, from user acquisition to retention. You have the unique opportunity to shape the roadmap for initiatives that will fuel growth across our markets.
- Drive the strategy, budget and execution of new driver acquisition and retention through all online channels - including SEA, Paid Social, CRM.
- Oversee customer lifecycle metrics, from onboarding to conversion and retention, working closely with Product and Data teams to launch and test initiatives that will improve our funnel and lifecycle metrics.
- Design, execute and analyze performance marketing campaigns: identify opportunities, prioritize, lead execution, allocate budget and monitor performance. Collaborate closely with our Brand team for impactful creatives and messaging.
- Contribute to Product roadmaps by submitting and sizing initiatives, framing needs, engaging in technical discussions, following-up on execution and impact tracking.
- Analyze performance and set up reporting to drive predictable growth and enable actionable decisions. Build tools to assess marketing efficiency and tie marketing performance to overall business growth.
- Continuously experiment and iterate to optimize the playbook for demand growth across our markets.
- Lead and manage the growth marketing team locally (2 direct reports and 1 freelancer), nurture talents and develop your team’s strengths.
- You will be part of the Marketing team, and report directly to Marie, VP of Marketing for Europe, as well as dotted line to Reese, VP of Marketing NA and Global Head of Growth.
- Your role is European: you will work from our office in Paris, for all the European countries where Getaround operates. On an ad-hoc basis, you will also be able to take part and lead global growth projects for the company.
- You will work closely with our North-America team to share best practices and mutualize efforts whenever possible.
- Minimum 7 years of experience in Growth / Performance marketing or Demand Generation in a startup environment or digital agency.
- Track record building effective multi-channel marketing strategies from ideation to execution, across all funnel stages.
- Expertise in growth marketing tools: ad platforms (Google Ads, Meta, Apple Search, Linkedin, etc.), attribution methods, CRM/automation systems and robust technical skills that enable you to get your hands dirty on every initiative and engage in deep technical discussions with our Data and Product teams.
- Strong analytical skills and capacity to report on budget, performance and forecast. Knowledge of key marketing ratios and efficiency metrics (LTV:CAC, ROAS…).
- Curiosity for all things growth and ability to stay on top of your game on latest digital trends and growth techniques.
- A creative spirit and startup mindset, with a desire to learn from peers and share your knowledge.
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