EMEA Product Manager
il y a 1 jour
Within the EMEA Headquarters and under the responsibility of one Senior Product Manager, you join the Marketing team dedicated to the management of video games developed by our Japanese mother company.You build and carry out the EMEA Marketing Strategy for your portfolio of products across EMEA territories to maximize revenue and contributive margin. You will be mainly responsible for the Dragon Ball Z license.In collaboration with management and Central Departments, you work on a holistic approach of the products, physical and digital, video game as well as other entertainment extensions.You create and provide promotional assets, communication tools and strategies to our Sales Companies. You also carefully manage a marketing budget and adopt a data-driven approach to monitor KPIs and adapt plans accordingly.Your main responsibilities include (non-exhaustive list):Strategy definition and tailoringWork hand-in-hand with Japanese and American HQs to define the main strategic pillars, communication beats and audience targeting at a WW level.Lead and coordinate with other Central Departments the fine-tuning and adaptation of global strategy into a comprehensive EMEA specific marketing plan.Provide necessary support and resources to Sales Companies for them to adapt EMEA strategy into their local tailored marketing plan.Project implementation and coordinationEnsure efficient coordination of the projects through all stakeholders (local Product Managers, 1st parties, licensors, other HQs etc.) using the necessary tools (planners, calendars, internal communication channels etc.).Lead the creation of great-quality communication assets in accordance with the established marketing strategy and in collaboration with the necessary internal/external stakeholders.Carefully monitor and optimize marketing budget to achieve the best possible ROI from marketing assets and activations.Provide Sales Companies with all information and resources they need to execute their local marketing plan.In collaboration with relevant Departments (eCommerce, Licensing, etc.) and external partners (other licensees), work on 360° expansion of our games’ footprint within the entertainment industry. Think out of the box to find impactful marketing actionsKPIs analysis and reportingClosely monitor relevant KPIs (pre-orders, wishlists, DAU, followers etc.) to evaluate efficiency and ROI of marketing activations.Analyze and translate those KPIs into learnings and action plans to continuously improve and fine-tune communication strategy and assets.Build regular reports to communicate results to necessary internal and external stakeholders.Maintain a high level of working knowledge on the entire videogame market and its emerging marketing trends and opportunities, global entertainment market as well as macroeconomic trends. #J-18808-Ljbffr
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EMEA Digital Account Manager
il y a 1 jour
Lyon, France Cyrillus Temps pleinWithin the Digital Sales Department, the EMEA Digital Account Manager reports directly to the EMEA Senior Digital Sales and Channel Marketing Manager. This role involves daily collaboration with internal teams (Marketing, Sales, Business Intelligence, Finance, etc.), global teams (Bandai Namco Entertainment Group) and external partners (Digital Platforms,...
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