B2C CRM Specialist

OverviewJoin our Movement and Champion Restaurant CultureAt TheFork we believe that the best things in life happen around the leading restaurant booking platform in Europe. We connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.We’re part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect, ownership, growth and better together values thrive.If you’re passionate about food technology and making a real impact your seat at the table is ready.Discover life at TheForkWe are seeking a CRM B2C profile to join our dynamic team and improve our automatized multi-channel campaigns. The CRM B2C team plays a crucial role in acquiring new diners and making them repeat their delightful dining experiences thanks to personalized marketing journeys. We collaborate extensively with various teams such as Data, Product, Loyalty and Marketing teams. Reporting to our Global CRM B2C Manager, you’ll be supported by three amazing team members to implement the strategy of migrating CRM B2C to full-automated campaigns with the objective of driving growth and success.What Youll Do :Marketing Users Journeys Creation & Improvement: From A to Z imagine and roll out the users journeys of tomorrow using data fields, marketing channels, rules, orchestration, etc.Dive into the Data Fields possibility: Unlock new journeys scenarios and improve both segmentation & personalization.Express your Creativity on Copywriting: Write the master content of Newsletter & Pushes for your marketing journeys following internal brand guidelines.Master Tool Management: Stripo as HTML provider tool; Braze as multi-channels Campaigns / Journeys orchestration and sending tool.Report and Analyze: Through Tableau and homemade Reports to define where the next focus needs to be to reach higher results.Run your AB Test Learning Mindset: Never let an open question go unanswered; roll out learnings as speed wins to improve performances daily.Lead and/or Support Projects: Realize our taste of innovation.Coordinate and Set Up Ad Hoc Campaigns: Lead monthly prioritization meetings with multiple stakeholders and guarantee setup and deliverability on time by ensuring each team follows processes and deadlines.Who You Are :Language Requirements: Native level of French (C2; mother tongue preferred) and proficiency in English (B2).Experience: 1-3 years in similar roles. Experience in CRM Users Journeys development (B2C or B2B) is highly appreciated.Doer and Business Driven: with a smile.Detail-Oriented: Strong attention to detail when sending communications to diners.Technical Skills: Mastering a marketing tool (Braze, Stripo) is a plus.Proactive Problem Solver: Skilled in identifying issues, proposing solutions and driving resolution. Ability to simplify complex problems, create pragmatic solutions and find workarounds.Analytical Skills: Ability to interpret reporting and react accordingly; familiarity with incrementality concept.Team Player: Enthusiastic, humble, sociable and open to interact with different stakeholders.Passionate and Dedicated: Passion for the restaurant industry. Understanding of CRM channel challenges and opportunities; active listener with eagerness to learn.What we offer :An awesome teamA permanent contractFlexible working environment (2 days home office per week, up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)Competitive fixed salary and bonusInternational teams and a multicultural environment spanning 10 offices across EuropeHighly inclusive working environmentLifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel, etc.Continuous learning and development programsFree access to the Calm app to support mental healthA program dedicated to helping you have the best work / life balanceTeam building eventsAll hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.We believe that we are better together and we welcome you for who you are. We endeavor to ensure that everyone—regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status or any characteristic protected under applicable law—has the opportunity to reach their full potential. At TheFork we want you to bring us your unique perspectives and experiences so we can collectively continue disrupting the restaurant industry and go from good to great.TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to Our HR team will review the request and respond accordingly.#LI-FF1 #J-18808-Ljbffr