CRM Lifecycle Specialist

il y a 7 jours

Boulevard des Capucines Paris France Honoré Gaming Temps plein

Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention, loyalty, and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications, segmentation, and lifecycle optimization.

Key Responsibilities:

Main Objective:

  • Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty for different brands.

  • Build a framework of player retention and be a driver of building retention tools.

Responsibilities:

  • Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty.

  • Support the CRM Manager with insights for customer segmentation and lifecycle optimization.

  • Coordinate CRM campaigns across SMS, push notifications, and in-app channels.

  • Ensure campaigns align with broader marketing initiatives and brand guidelines.

  • Design event-based communications and personalized customer journeys.

  • Refine messaging to drive desired player behaviors and improve conversion.

  • Monitor campaign KPIs (engagement, conversion, churn, LTV) and deliver regular reports.

  • Identify optimization opportunities through A/B testing and performance analysis.

  • Leverage data insights to drive segmentation strategies and personalization.

  • Deliver tailored experiences to maximize player engagement and lifetime value.

  • Collaborate with cross-functional teams including Product, Marketing, and BI.

  • Align CRM activities with overall business objectives.

  • Stay updated on CRM and iGaming industry trends, sharing insights for continuous improvement.

Conditions :

Contract length : 4/6 months

Work location : Remote

Remuneration : 2500€-3500€ P/M

Starting date : ASAP

Role name : CRM Lifecycle Specialist

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