Loyalty Program Manager

Loyalty Program Manager – Valeo Join to apply for the Loyalty Program Manager role at Valeo. Your Responsibilities Strategy & Vision Define and evolve the long‑term vision of the Valeo Specialist Club in alignment with Valeo Service’s customer strategy. Drive program innovation (tiering evolution, benefits structure, mechanic personas) based on customer insights, competitor analysis, and market trends. Ensure transversal links with other digital products, services and initiatives to provide a full and centralized experience with Valeo Service brand. Partner with BUs and regional teams to localise and scale the program, ensuring relevance across countries and networks. Animation Mechanics & Member Engagement Define the overall animation logic of the program: frequency, triggers, gamification, bonuses, and seasonality. Collaborate with the Marketing Activation Manager to plan, monitor and optimise multi‑channel campaigns that engage mechanics across segments and tiers. Develop personalised member journeys and lifecycle–based activations for the Valeo Specialist Club, ensuring seamless integration with other digital initiatives. Embed a test‑and‑learn approach in campaign design, track performance and iterate based on results. Performance & Data Leadership Own the program’s KPIs: activation, engagement, tier migration, churn, redemption and return on investment. Analyse member behaviour and value creation using internal data cubes, dashboards, external benchmarks and field insights. Translate insights into strategic recommendations for programme refinement and growth levers. Set clear performance targets and drive monthly/quarterly reporting with BU stakeholders. Program Governance Act as the strategic owner of the loyalty programme across product, CRM, IT, data, sales, finance and BU teams. Ensure seamless collaboration with the Product Owner (digital platform delivery) and the Marketing Activation Manager (campaign deployment and content). Align stakeholders on priorities, investments and deployment timelines. Ensure strong buy‑in and successful deployment in the BUs, adapting tools and messages to local operational realities. Budget & Rewards Optimization Define and optimise the reward model, ensuring an optimal balance of impact, desirability and cost‑efficiency (ROI). Forecast and manage the programme’s P&L, including reward costs, logistics, platform operations and communications. Requirements Academic Background Master’s degree in Business Administration, Marketing, Digital Product Management or similar. Fluent English required; additional languages are a plus. Professional Background – Must‑Have 5+ years in digital product management, loyalty strategy or performance marketing. Strong analytical skills and ability to translate data into strategy. Proven track record in driving performance of customer programmes (B2B or B2C, aftermarket, channel ecosystems). Excellent stakeholder management skills across multicultural, matrix organisations. Strategic thinker with operational sensitivity – able to make a programme work on the ground. Familiarity with CRM systems, marketing automation tools and customer segmentation. Nice‑to‑Have Experience in the automotive aftermarket or managing programmes for independent professionals. Knowledge of reward sourcing, tiering logic or customer lifecycle programmes. Background in consulting, business performance or transformation is a plus. Mindset Creative, innovative with high sensitivity to the digital world. Hands‑on capabilities. Problem solver – prioritises and oversees multiple projects, pays attention to detail and acts swiftly. Excellent written and verbal communication skills. Ability to communicate innovative ideas and processes in a simplified manner. Works well with cross‑functional, multicultural and geographically dispersed teams. Capable of leading and federating teams (product development, PO, UX, etc.) in a matrixed organisation. Results‑driven. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Project Management and Information Technology; Motor Vehicle Parts Manufacturing #J-18808-Ljbffr