CRM & Loyalty One-to-One Project Manager (M/F)

il y a 3 jours

Paris, France Lacoste Temps plein

CRM & Loyalty One-to-One Project Manager (M/F) Join to apply for the CRM & Loyalty One-to-One Project Manager (M/F) role at Lacoste ContextWithin the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits, experiences, as well as enhanced loyalty journeys. Team CollaborationWorks transversally with: Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc) Local business teams in 20+ markets (Marketing / CRM / Digital / Retail) IT & Product teams (CRM IT, Retail IT, Digital Product teams) Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty One-to-One Project Manager. Overall MissionAs the CRM & Loyalty One-to-One Project Manager, you are responsible for the one-to-one relationship tools between Lacoste & its members, by delivering efficient tools as well as driving the change internally. Projects Customer Voice: live tool, collecting customers’ feedback after an experience with the brand & enabling our field teams to re‑engage with ambassadors / detractors Clienteling: new tool to be designed & launched in 2026 in first markets with follow‑up roll out plan for 2027 Responsibilities across Both Projects Lead & coordinate the production of project deliverables: business requirements’ documentation / customer use cases / functional specifications / test plans / training materials Structure, monitor & participate in the operational implementation of projects with different teams & markets Participate in the testing phase & track bugs Monitor KPIs related to the usage & impact of the tools Proactively share ideas to enhance our loyalty program, based on client data & feedback Promote the tools internally Coordinate internal teams involved in projects (non-hierarchical management) ProfileMinimum of 5 years’ experience Expertise Client Marketing, Clienteling or Loyalty in Retail Project management experience across multiple projects & touchpoints Working for tools designed for store teams Experience working in a store is a plus Seniority level: Director Employment type: Full-time #J-18808-Ljbffr

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