CRM & Loyalty Excellence Project Manager (M/F)

il y a 9 heures

Paris, France Lacoste Temps plein

CRM & Loyalty Excellence Project Manager (M/F) Join to apply for the CRM & Loyalty Excellence Project Manager (M/F) role at Lacoste. Context Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste's client strategy worldwide by implementing new loyalty mechanics, benefits, or experiences, as well as enhanced loyalty journeys. The Client Loyalty & Experience Team works transversally with the following teams: Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service, etc.) Local business teams in 20+ markets (Marketing / CRM / Digital / Retail) IT & Product teams (CRM IT, Retail IT, Digital Product teams) Reporting Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Excellence Project Manager. Overall Mission As the CRM & Loyalty Excellence Project Manager, you will work to ensure the quality of the member/customer journeys of our loyalty program, ensuring a seamless experience for our members. Projects CRM offer implementation across markets (animation offers, loyalty reward catalogue update, etc.) Roadmap of enhancements & bug-fixing for our loyalty journeys across all touchpoints (cashdesk, loyalty engine, e-commerce, customer service, data, etc.) Testing of loyalty enhancements & development of training materials for HQ & field teams Responsibilities CRM offer set-up & testing Proactively identify & prioritize enhancement needs Lead & coordinate the production of project deliverables: business requirements documentation, customer use cases, functional specifications, test plans, training materials Structure, monitor & participate in the operational implementation of projects with different teams & markets Participate in the testing phase & track bugs Coordinate internal teams involved in projects (non-hierarchical management) Profile Minimum of 3 years’ experience. Expertise Client Marketing, CRM or Loyalty in Retail Working closely with technical / product teams Offer set-up, testing NRT & UAT Business knowledge of SFCC, Cegid & Marigold is appreciated Project management, across multiple projects & touchpoints Experience working in a store is a plus Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Retail Apparel and Fashion #J-18808-Ljbffr

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