Senior Franchise Retail Marketing Manager France

Senior Franchise Retail Marketing Manager France & Benelux Join to apply for the Senior Franchise Retail Marketing Manager France & Benelux role at NBCUniversal. As part of Universal Products & Experiences (UP&E) EMEA, you will be responsible for two distinct areas: Franchise Management and Retail Marketing. Job Description You will develop and execute franchise and retail marketing plans with retailers and key licensees, leveraging NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of NBCUniversal’s franchise portfolio, category and consumer priorities and that drive ROI and promote retail sell‑in of ranges. Key Responsibilities Franchise Marketing Develop and execute territory‑specific franchise marketing activations to support UP&E while creating demand value and awareness. Develop cross‑divisional symphony programs with other NBCUniversal business units. Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs. Inspire licensee and retailers through engaging brand and retail presentations. Attend top‑tier retail and licensee meetings (e.g., master toy partner) in region, to share brand and retail plans. Plan screenings for licensees and retailers as required. Manage mall activations and costume character appearances in markets. Develop loyalty program activations with mass‑market retailers. Retail Marketing, Planning, and Execution Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to drive product placement and sell‑through. Manage and develop our business with the Mass Market & Value channels for France & Benelux. Curate, present, and execute sales‑driving retail marketing programs in line with brand guidelines and individual retailer expectations – events, digital, print, radio, TV, cinema, social, trading banners, POS, etc. Proactively conceptualise and develop cross‑promotions with other Universal divisions. Share best practice with Franchise and Retail & Marketing teams. Remain competitively aware of competitors’ retail programs and share best practices/results. Manage execution and account management of assigned marketing partnerships with retail accounts; includes in‑store marketing, promotions, sweepstakes, out‑of‑home, print, online/mobile content, packaging, premiums, etc. Approve all retail marketing submissions from licensees, agents or retailers. Provide comprehensive marketing program recaps and post‑analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best‑in‑class programs to help drive the planning process. Regular attendance of trade shows and social industry functions where applicable – e.g. Nuremberg Toy Fair or Brand Licensing Europe. Qualifications Extensive experience with retail/trade marketing, promotions or packaged goods; significant experience creating large‑scale programs. Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products. Relationship builder. Excellent communication & presentation skills. Strong sales and negotiation skills. Able to work in a matrix organisation. A brand builder and commercial thinker. Proven track record of hitting targets and delivering growth. About You Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills. Influential – proven ability pitching and negotiating skills with the ability to close deals. Entrepreneurial – a self‑starter, who is tenacious, independent, driven and proactive. Resilient – not afraid to fail, getting back up and keep putting in the effort. Global & holistic thinker – understand the wider context. Confident being self – brings full personality and interests to work. Light‑hearted – a sense of humour, dealing patiently with frustrations. Passionate – energetic, engaged, positive and desiring to make a difference. Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change. Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders. Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently. Sociable – actively develops relationships, making time to get to know people. Easy‑going and fun. Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Entertainment Providers #J-18808-Ljbffr