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il y a 7 heures

Paris, France Lacoste Temps plein

CRM & Loyalty Exclusivities Project Manager (M/F) Join to apply for the CRM & Loyalty Exclusivities Project Manager (M/F) role at Lacoste. Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy worldwide by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys. The Client Loyalty & Experience Team works transversally with the following teams: Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service, etc.) Local business teams in 20+ markets (Marketing / CRM / Digital / Retail) IT & Product teams (CRM IT, Retail IT, Digital Product teams) Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager. Overall Mission As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers. Defining Membership Exclusivities Lay out the annual calendar of member experiences aligned with Lacoste’s activity plan Recommend new approaches for member exclusivities to keep bringing new news to our members inline with Lacoste’s strategic priorities Implementing Each New Member Exclusivity Brief Lacoste teams & external suppliers on requirements & manage feedback loops Brief & develop a 360° communication toolkit Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc) Performance Monitoring For Each Season Track performance KPIs (business & engagement) Propose improvements & new member benefits Profile Minimum of 5 years’ experience. Expertise Required experience in Customer or Product Marketing Strong analytical mindset Seniority level: Director Employment type: Full-time Job function: Other Industries: Retail Apparel and Fashion #J-18808-Ljbffr

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