Area Sales Manager – Offroad France

Alpinestars is a global leader in high‑performance protective gear, built on decades of innovation across the disciplines of motorcycle, motocross and motorsport, successfully transferring our success on track, to peace of mind for the everyday rider on road or trail.

Founded in 1963, the brand has become synonymous with technical excellence, athlete‑driven design, and a relentless commitment to pushing the boundaries of what’s possible in rider protection and performance.

Today, Alpinestars looks to a new challenge to shape the future of mountain biking. Through combining feedback from our class leading athletes and our extensive knowledge of cutting‑edge materials and advanced ergonomics, we are on a journey to take rider performance and protection to a whole new level.

Role Overview

You will be leading the set up of the Alpinestars Off‑Road retailer network in France from the ground up. This is a hands‑on, field‑based sales and managerial role that blends commercial development, brand evangelism, and on‑the‑ground activation with team management. A genuine, lived passion for Off‑Road riding is non‑negotiable — it’s the foundation of how you’ll connect with retailers, riders, and the broader Off‑Road community.

Key Responsibilities

• Retailer Network Development — Identify, target, and onboard new retail partners across France, ensuring Alpinestars Off‑Road is represented in strategically valuable locations.
• Account Management — Build long‑term relationships with retailers, ensuring consistent sell‑through, brand alignment, and commercial growth.
• Team Management – Build and nurture a team of professionals, guiding them towards excellent commercial results.
• Product Training — Deliver engaging, knowledgeable training sessions for retail staff, ensuring they understand the technical features, benefits, and selling points of the Alpinestars MTB product line.
• Merchandising — Implement in‑store merchandising solutions that elevate brand visibility and drive conversion.
• Event Representation — Serve as the face of Alpinestars MTB at local and national mountain bike events, demo days, races, and festivals.
• Community Engagement — Build authentic relationships with riders, trail associations, and influencers to strengthen brand presence.
• Market Intelligence — Monitor competitor activity, retailer performance, and emerging trends to inform strategic decisions.
• Go-to-Market Activations – Plan, set up and implement concrete activities to bring our products to the market in the most efficient manner.
• Budget Lead – Set and communicate specific Sales Targets to the team as well as to relevant internal stakeholders, whilst also thinking and implementing solid commercial strategies to achieve the set goal.

Skills & Experience

• Mountain Biking Expertise — You must be an active mountain biker with deep knowledge of the sport, culture, and product landscape.
• Sales Development — Proven ability to open new accounts, negotiate terms, and build commercial partnerships.
• Training & Presentation — Confident communicator capable of delivering compelling product sessions.
• Event Activation — Experience representing a brand at consumer‑facing events.
• Team Management – Proven ability to lead a team of professionals, supporting them in their professional growth as well as in reaching their pre‑set targets.
• Brand Advocacy — Ability to embody and communicate the values of Alpinestars MTB authentically.

Personal Attributes

• Deep passion for mountain biking — you ride, you follow the scene, you understand the culture.
• Energetic, proactive, and comfortable being the “face” of a brand.
• Strong relationship builder with natural interpersonal confidence.
• High levels of leadership.
• Highly organised with a bias for action and field engagement.
• Creative thinker who can bring the Alpinestars MTB story to life at retail and events.

Success in This Role Looks Like

• A growing, strategically positioned retailer network across France.
• Retail partners who are confident, knowledgeable, and excited about the Alpinestars MTB range.
• Strong brand visibility at MTB events and within local riding communities.
• Consistent year‑on‑year sales growth driven by your field activity and relationship building.