Head of B2B Marketing

Overview At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 80 talents across Paris, Barcelona, and New York (and beyond). More than 5 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us Marketing context Our Marketing Team is incredibly creative and data-driven, combining the best of both worlds. The Marketing team’s main mission is to get our product into the hands and hearts of millions of users around the world. The User Growth department builds innovative ideas to conquer markets, attract, and retain users. The Brand & Communication department strives to create Joko’s vision for the long term and builds a connection with all its users. The Campaign & Merchandising department drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets. The B2B Marketing department positions Joko as the top partner for retailers’ marketing teams, and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights. What You Will Do As the Head of B2B Marketing, you"ll report directly to the CMO and work hand in hand with business line owners. You"ll be responsible for building, running, and improving Joko's B2B marketing engine. Your goal: make Joko the most trusted marketing partner for retailers by generating qualified leads, supporting Sales and Account Management, and amplifying our visibility in the market. You’ll be both a builder and an operator, hands-on across content, campaigns, and enablement, while creating the foundations for a growing B2B Marketing team. Responsibilities Develop and implement Joko's B2B Marketing Growth engine to position Joko as a leading player in the retail ecosystem and attract and retain the biggest merchants on our platform in France and the US, leveraging AI, innovative ideas, and new technologies to scale impact. Collaborate closely with Sales and Account Management teams to ensure seamless alignment and communication across all marketing initiatives. Build and deliver impactful marketing assets and account-based marketing tactics that convert, from pitch decks and case studies to market studies, newsletters, and website management. Elevate Joko’s presence in the market through event strategy by creating and executing owned events, as well as managing participation in third-party events such as 1to1 Monaco, Biarritz and international events. Lead and grow a high-performing team: manage, mentor, and support current and future B2B marketing teammates. Track and analyze key B2B marketing KPIs, using insights to continuously drive lead generation and deal acceleration. Preferred Experience Experience: 8–10 years in B2B marketing, ideally in tech or retail. You have experience scaling a B2B marketing machine from early stage to success. Execution-driven: You focus on impact, not buzzwords. You turn ideas into measurable actions. Hands-on with growth levers: CRM, website, market studies are part of your daily toolkit. You’re a doer and not afraid to get things done yourself when your team needs it. Content-first mindset: You know how to tell powerful stories from data and turn them into assets that win deals. AI: You use AI daily and know how to scale operations through automations and agents. Mindset: You’re curious, daring, and love testing new things (no fear of failure). Team player: You’re comfortable leading projects across Sales, AM, and Product. Languages: Fluent in French and English, both written and spoken. Location: You're based in Paris to organize events and lead discussions with partners, but you're eligible for our remote and work-from-anywhere perks. Our perks At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: Flexible remote (only to specific fully remote positions): If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. Work from anywhere (full-time only): Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks (some for everyone, others only for full-time positions): 🇺🇸 After 4 years, spend one month in our New York office 🌴 Yearly offsite in amazing locations and budget for team-building events & quarterly in-person gatherings 💪 Contribution to your ClassPass subscription 🍼 8-week paid parental leave …and much more, check the full list here Our hiring process Intro call: Quick screening with the Hiring Manager or a recruiter. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). Step 2 – Role-specific assessments For non-tech roles: Take-home case study followed by a 45 min debrief. We assess both your output and how you think in real time. The exercise will be relevant to the role (e.g. analysis, strategy, or process design). For tech roles: Live technical interviews: Coding interview + System design interview For research internships, an additional round may involve analyzing and presenting a research paper Step 3 – Founders interview (45 min): Conversation with two of our founders. References: Up to five calls with former colleagues or managers. You may also be invited for coffee with team members to get a feel for our culture. #J-18808-Ljbffr