Product Marketing Manager
il y a 6 jours
Product Marketing Manager – Canonical Location: EMEA – Remote Responsibilities Develop and execute go-to-market (GTM) strategies for a range of products. Lead messaging and positioning efforts ensuring our products stand out in a competitive market. Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials. Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth. Launch new products and features, leading cross-functional teams to drive awareness and adoption. Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly. Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base. Plan and execute global events, live webinars, and community meetups that align with our GTM priorities. Qualifications A passion for technology and open source—you get excited about innovation, software, and community-driven development. Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences. Growth mindset—someone who thrives on experimentation, learning, and continuous improvement. Excellent communication skills, both written and verbal. Nice-to-have skills Data-driven mindset, using insights to refine strategies and improve performance. Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions. Experience with demand generation, understanding how to translate GTM strategies into pipeline growth. Comfort working cross-functionally with product, sales, partners, and marketing teams. Benefits Fully remote working environment. Personal learning and development budget of $2,000 USD per annum. Annual compensation review. Recognition rewards. Annual holiday leave. Parental leave. Employee Assistance Programme. Opportunity to travel to new locations to meet colleagues at ‘sprints’. Priority Pass for travel and travel upgrades for long-haul company events. Base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce. Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration. #J-18808-Ljbffr
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