B2B Marketing Director
il y a 12 heures
# B2B Marketing Director## Onepilot recrute As Marketing Director, you will be working closely with the Sales team and refer to Pierre - CCO. Our goal with this recruitment is to move from a mass approach (startups, DNVBs, SMBs) that has served our growth over the past years to an enterprise/consulting approach currently being developed by our team but which requires tailored marketing support.Your key responsibilities will be:* **Strategic ABM & Demand Gen Architecture**: orchestrating “High-Touch” ABM campaigns on your top 200 target accounts (customized content, VIP events, executive briefing books)* **Content Authority & "Enterprise-Grade" Reassurance**: Creating “Enterprise-grade” collateral (Security whitepapers, ROI calculators, deep-dive case studies). Building a brand aura so that when we reach out, the prospect already recognizes OnePilot as a thought leader.* **Sales Enablement & Strategic Alignment**: build the decks, scripts, and business cases that help them navigate complex, multi-stakeholder sales cycles. Implement intent-data tracking to provide Sales with "warm" opportunities and actionable insights.* **Team Leadership & Operations**: Manage and mentor our Junior Marketing Associate (Clarisse), turning strategy into flawless execution. Coordinate with external freelancers (Design, PR, Copywriting) with a premium quality standard.* **Partnership**: Manage the relationship with our partners (ticketing tools, Back-Office, CRM, acquisition agencies, development agencies, investment funds, etc.)* **Performance measurement**: Track, analyze, and report on campaign performance (our marketing funnel metrics include: awareness, engagement, qualified pipeline) with a focus on continuous optimization.## Profil recherché* +6 years in B2B and Account Based Marketing with a proven track record in Enterprise SaaS or high-value complex services (ACV > €100k)* You are a "Sales-minded" marketer. You prefer one strategic meeting with a CX Director over 1,000 cold clicks.* Strategic Copywriting: You have an exceptional ability to craft narratives. You can turn complex operational challenges into a compelling vision.* Experience in the Customer Services industry is not a requirement but you have strong interest in this field to show autonomy.* Data-Driven: You speak the language of Pipeline, ACV, and CAC/LTV, not just CTRs and likes* You have an eagerness to work in a startup team environment, dynamic and ambitious* Stellar presenter and comfort with executive-level interaction* You are fluent both in French and English### What we offer* A pivote role in a fast-paced environment* Competitive salary and equity package (BSPCE)* Flexible remote policy (hybrid, not fully remote)* HR review twice a year to support your professional growth* MacBook, annual team offsites, all-hands and more #J-18808-Ljbffr
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Enterprise B2B Marketing Director — ABM
il y a 16 heures
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il y a 15 heures
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