Global Media Strategy

Company Description At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations. We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us. At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality. Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences. Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries. Discover the life that awaits you at Accor Careers: https://careers.accor.com/. Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless Job Description Define and lead the global Paid, Owned & Earned (POE) media strategy for PM&E brands, with an audience-first and data-driven approach. Ensure strategic consistency, marketing performance, and excellence in the execution of global campaigns, in partnership with Publicis, global and regional teams. Global Media Vision & Strategy Define the global POE strategy aligned with the Full Funnel vision of the VP and the business objectives of PM&E brands.Develop and champion an audience-first approach based on data, incorporating segmentation, targeting, and customer journeys.Establish global standards and guidelines to ensure alignment between Paid, Owned, and Earned media.Anticipate media market evolutions and drive innovation (AI, MarTech, strategic partnerships). Campaign Management & International Governance Oversee the design and approval of global Full Funnel campaigns in collaboration with Publicis and Brand teams.Ensure campaigns are aligned with POE guidelines and brand standards.Manage the global campaign production and asset delivery calendar.Oversee local campaign rollouts: provide assets, formats, and guidelines to regions, gather feedback, and integrate insights into future briefs.Implement processes and tools to harmonize global activations and strengthen media governance. Performance & Business Impact Define and monitor media performance KPIs (awareness, consideration, conversion) in coordination with CDT and Data teams.Deliver consolidated performance analyses and share strategic recommendations with the VP and global stakeholders.Challenge proposed plans from Publicis and regional teams based on performance and expected ROI.Represent the media function in cross-functional committees (Brand, Data, Content) to influence business decisions. Leadership Foster a culture of media excellence and performance within global and regional teams.Align agencies, partners, and internal teams around a shared vision.Contribute with the VP Global Full Funnel Brand Management to the organizational transformation toward a One Agency model. Qualifications 6 to 10 years of experience.Background in a media agency or with an advertiser, focused on digital topics.Strong skills in management, coordination, and reporting.Hands-on, action-oriented personality.–Experience in media strategy, with a strong focus on digital.Good understanding of complex environments (central/regional).Experience in media agency management, either on the client or agency side.Strong audience expertise (targeting, personalization, data).Ability to coordinate and communicate effectively with regional stakeholders. Additional Information Why Join Accor? Accor dares to impact: - the world We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects. - your career: We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. -and also : ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.–Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass).€10 meal vouchers.A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas. #J-18808-Ljbffr