Portfolio & Campaign Manager
il y a 19 heures
Portfolio & Campaign Manager – ADAMA Ltd. We are seeking a Portfolio & Campaign Manager for Herbicides, Fungicides, and Plant Growth Regulators cereals in France – Agrichemicals to drive product portfolio performance, lead impactful marketing campaigns, and support profitable growth across key crop segments. About The Role This high‑impact role is at the heart of our commercial and marketing strategy, working closely with regional and global teams to shape the success of our portfolio in local markets. The role covers the French territory, with regular travel to the offices in Paris and occasional travels to customers and field trials. Key Responsibilities Design and implement crop‑based portfolio strategies aligned with market needs and business objectives. Monitor portfolio performance, identify growth opportunities, and lead portfolio optimization and rationalization. Ensure smooth Value Optimization Program (VOP) implementation. Share real‑time market insights to adjust campaigns and commercial policies during the season. Lead end‑to‑end campaign design, execution, and performance tracking. Define volume and pricing ambitions to meet business targets. Develop strong, compelling campaign messaging across digital, print, and field events. Engage directly with customers to strengthen relationships and enhance market understanding. Set KPIs and continuously monitor campaign effectiveness and ROI. Lead local New Product Launch strategy including positioning, pricing, and go‑to‑market planning. Oversee demo trials, launches, and promotional activities to maximize impact and adoption. Segment markets by crop, geography, and customer profile. Monitor competition, regulatory changes, and industry trends. Contribute to monthly Rolling Forecast (RFC) and demand planning processes. Own and manage national campaign budgets focusing on maximizing ROI. Analyze sales performance, market trends, and customer feedback to drive continuous improvement. Experience & Qualifications Bachelor’s degree in Marketing, Business Administration, Agriculture, or related field (Master’s preferred). Proven marketing experience within the agricultural or crop protection industry. Experience in new product launches, portfolio management, and regulatory environments. Strong analytical and strategic planning capability with a data‑driven mindset. Key Skills & Behaviours Commercially savvy with strong Go‑To‑Market execution skills. Strong leadership mindset with the ability to engage and motivate teams. Highly organized, agile, proactive, and results‑driven. Passion for innovation and growth within the agricultural sector. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries: Farming #J-18808-Ljbffr
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France Portfolio
il y a 15 heures
Suresnes, France ADAMA Ltd. Temps pleinA leading agrichemical company is seeking a Portfolio & Campaign Manager for herbicides and fungicides in France. This pivotal role focuses on driving product portfolio performance, leading impactful marketing campaigns, and ensuring growth across key crop segments. The ideal candidate will have a strong background in marketing within the agricultural...
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il y a 15 heures
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