Marketing Assistant

il y a 2 jours

NeuillysurSeine, Île-de-France Jo Malone London Temps plein
About the Role

We are seeking a highly motivated and organized Marketing Assistant to join our team at Jo Malone London. As a Marketing Assistant, you will play a key role in supporting the Consumer Marketing Manager and Consumer Marketing Junior Executive in managing Jo Malone London's consumer strategy.

Key Responsibilities
  • Consumer Engagement & Marketing Strategy
    • Owning and leading the execution of the Consumer Engagement & Marketing strategy to bring brand equity to life and drive brand presence, awareness, engagement, conversion, and advocacy with consumers in the EMEA region across all touchpoints.
    • Leading voice for EMEA regional needs with global counterparts and stakeholders.
    • Leading and aligning EMEA markets with regional strategy and vision (including integrated pull-push strategy and 360 marketing programs).
    • Own the A&P budgets based on the regional brand strategy and key priorities.
  • Social Strategy
    • Analyzing and approving social posts from 19 different markets.
    • Reviewing translations and communication by markets to ensure they are on brand and images are appropriate to the campaign of the moment.
    • Leading and owning the building of a weekly PR report to be shared with regional team and upper management.
    • Assisting in the development of the consumer marketing strategy across POEM. Working to identify need gaps/ opportunities for new launches, consumer & influencer events.
    • Supporting in the development of 360 Consumer Marketing calendar for the Region with Regional PMM, identifying go-to-market program priorities and opportunities against hero pillars.
    • Ensuring success of JML 360 marketing performance in EMEA through calendar alignment, active listening, and proactivity.
  • Consumer Strategy Support
    • Assisting in the development of the consumer marketing strategy across POEM. Working to identify need gaps/ opportunities for new launches, consumer & influencer events.
    • Assisting in the development and follow-up of global brief for key regional programs (key launches, occasions, re-support and always-on) to guide program support development.
    • Partnering with cross-function teams (Product Marketing, Education, VMD) and corporate counterparts (Online, CRM, Product Marketing, Insights) to ensure campaign support & budget sufficiency for the markets.
    • Working closely with Product Marketing to drive global processes and seek opportunities for continual improvement.
    • Understanding and capturing Affiliate needs based on attendance of weekly and biweekly status calls.
  • Analysis and Reporting
    • Supporting the collection of data from company-wide software and tools. Analyzing results and supporting in building reports to share across teams and contribute in strategic planning & opportunities.
    • Preparing regular updates to Regional and Global teams on the influencer and consumer events in region, competitor trends and activities.
    • Gathering market and consumer intelligence on the EMEA marketplace and its key markets.
    • Working closely with cross-function teams (Product Marketing, Online, Education, VMD, CRM) to facilitate holistic reporting and reviews.
    • Ad-hoc reporting requests.
  • Other
    • Supporting the Consumer Marketing Manager in preparation of consumer marketing-related strategy presentations and materials, including twice-yearly regional roundtables, global marketing workshops, annual regional strategy, etc.

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