Brand Development Specialist
il y a 4 semaines
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies.
As a Paid Media Specialist, you will play a key role in developing exciting paid media campaigns that build BYD brand awareness and sales performance in each market.
Key Responsibilities:
- Work with local and global stakeholders to develop marketing strategies that align with our agencies and deliver results.
- Support the media agency and markets in planning and implementing media campaigns, providing updates and results to the wider European BYD automotive team.
- Ensure media plans are signed off on time to go live.
- Work with the head of media to develop marketing strategies for BYD France.
- Liaise with markets to ensure media plans fit sales plans and needs.
- Create presentations on activity and results for senior management team review.
- Support the media team in launching all new products.
- Ensure POs are provided and invoices paid in a timely fashion.
- Monitor web traffic driven by media campaigns.
Requirements:
- Knowledge of digital and above-the-line media planning, including TV, OOH, and Radio.
- Effective and fluent communication in English and French.
- Excellent Microsoft Office skills.
- Experience in media planning and execution of 360 campaigns.
- Understanding of the media market and key media owners, including Google, Meta, Amazon, and TikTok.
- Knowledge of the current digital media landscape and ability to optimize performance campaigns.
What We Offer:
- 25 days annual leave + additional holidays.
- Company phone and commuting allowance.
- Department and company-wide teambuilding events.
Our Purpose:
At BYD Europe, our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air.
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