Digital Marketing Strategist
Il y a 2 mois
About Accor
Accor is a global hospitality company dedicated to creating exceptional experiences for our guests and fostering a culture of passion, innovation, and sustainability.
Regional Digital Marketing ManagerWe are seeking a talented and driven Digital Marketing Manager to join our team in Cape Town. Reporting to the Regional Digital Director, you will play a pivotal role in shaping and executing digital marketing strategies for our hotels across Sub-Saharan Africa.
Your Responsibilities:- Develop comprehensive annual digital plans and budgets tailored to individual hotel needs.
- Collaborate closely with key stakeholders, including hotel management teams, to align digital marketing initiatives with overall business objectives.
- Craft quarterly and yearly e-commerce and digital marketing strategies that drive revenue growth and enhance brand visibility.
- Plan and execute engaging digital marketing campaigns across a diverse range of channels, including search engine optimization (SEO), social media, email marketing, and paid advertising.
- Lead communication campaigns designed to increase customer engagement, build brand loyalty, and foster positive online communities.
- Monitor website performance meticulously, analyze campaign results, and identify areas for improvement and optimization.
- Manage the social media presence of our hotels, creating compelling content that resonates with target audiences and drives online conversations.
- Ensure rate parity across all online platforms and actively manage online reputation to maintain a positive brand image.
- Continuously explore emerging technologies and trends in the digital marketing landscape to identify new growth opportunities.
- 5+ years of proven experience in e-commerce and digital marketing, with a strong understanding of industry best practices.
- A Bachelor's degree in Hospitality Management or Marketing, or a related field.
- In-depth knowledge of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Excellent presentation and communication skills, with the ability to build strong relationships with internal and external stakeholders.
- A highly motivated and results-oriented individual with a passion for innovation and a commitment to excellence.
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