Digital Marketing Strategist

il y a 2 semaines


IssylesMoulineaux, Île-de-France Accor Temps plein

About Accor

Accor is a global hospitality company dedicated to creating exceptional experiences for our guests and fostering a culture of passion, innovation, and sustainability.

Regional Digital Marketing Manager

We are seeking a talented and driven Digital Marketing Manager to join our team in Cape Town. Reporting to the Regional Digital Director, you will play a pivotal role in shaping and executing digital marketing strategies for our hotels across Sub-Saharan Africa.

Your Responsibilities:
  • Develop comprehensive annual digital plans and budgets tailored to individual hotel needs.
  • Collaborate closely with key stakeholders, including hotel management teams, to align digital marketing initiatives with overall business objectives.
  • Craft quarterly and yearly e-commerce and digital marketing strategies that drive revenue growth and enhance brand visibility.
  • Plan and execute engaging digital marketing campaigns across a diverse range of channels, including search engine optimization (SEO), social media, email marketing, and paid advertising.
  • Lead communication campaigns designed to increase customer engagement, build brand loyalty, and foster positive online communities.
  • Monitor website performance meticulously, analyze campaign results, and identify areas for improvement and optimization.
  • Manage the social media presence of our hotels, creating compelling content that resonates with target audiences and drives online conversations.
  • Ensure rate parity across all online platforms and actively manage online reputation to maintain a positive brand image.
  • Continuously explore emerging technologies and trends in the digital marketing landscape to identify new growth opportunities.
Your Qualifications:
  • 5+ years of proven experience in e-commerce and digital marketing, with a strong understanding of industry best practices.
  • A Bachelor's degree in Hospitality Management or Marketing, or a related field.
  • In-depth knowledge of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Excellent presentation and communication skills, with the ability to build strong relationships with internal and external stakeholders.
  • A highly motivated and results-oriented individual with a passion for innovation and a commitment to excellence.

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