Digital Marketing Strategist

il y a 2 semaines


IssylesMoulineaux, Île-de-France Accor Temps plein

About Accor

Accor is a world-leading hospitality group, offering unique and diverse experiences in 110 countries through its 5,300 hotels, resorts, and residences. From luxury to budget, Accor caters to every traveler's need with renowned brands like Pullman, Novotel, Mercure, ibis, and more.

Job Description

As a Digital Marketing Strategist, you will play a pivotal role in shaping the online presence of our prestigious hotels. Your expertise will drive brand visibility, engagement, and ultimately, revenue growth across various digital platforms.

Primary Responsibilities
  • Develop and execute comprehensive digital marketing strategies aligned with the hotel's business objectives, ensuring a cohesive and impactful online experience for guests.
  • Spearhead digital marketing initiatives encompassing website management, content creation, social media engagement, and search engine optimization (SEO) to maximize reach and impact.
  • Leverage data analytics tools to monitor campaign performance, generate insightful reports, and make informed decisions to optimize strategies for continuous improvement.
  • Drive online traffic through targeted campaigns and ensure seamless user experiences across all digital channels, ultimately contributing to increased bookings and revenue.
  • Collaborate with internal teams, including marketing, sales, and operations, to integrate digital marketing efforts with overall business goals and initiatives.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Extensive knowledge of digital marketing channels, including SEO, social media, content marketing, and paid advertising.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Manager, and CRM systems.

Accor is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.


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