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Marketing and Events Coordinator
Il y a 2 mois
DNA Script is a pioneering company in the field of nucleic acid synthesis, leveraging enzymatic DNA synthesis (EDS) technology to accelerate innovation in life sciences and biotechnology.
Our mission is to unlock the power of DNA-write, and we're building a team of talented individuals to help us achieve this goal.
The RoleWe're seeking a highly skilled Marketing and Events Manager to support our global marketing initiatives and drive awareness and customer acquisition.
This role involves overseeing marketing campaigns, managing trade show and event logistics, and coordinating closely with product management and sales teams to drive brand awareness, customer engagement, and sales growth.
Main Responsibilities- Campaign Management:
- Develop and execute marketing campaigns to drive customer engagement and sales growth.
- Coordinate with internal teams and external partners to produce high-quality marketing materials and content.
- Track and analyze customer engagement across all touchpoints, including website visits, email interactions, social media activity, and event participation.
- Plan and execute trade show events, including developing and managing budgets, booth design, setup, and teardown, and coordination with vendors and venue staff.
- Develop strategies for attendee engagement and train on-site staff for effective representation.
- Foster strong relationships with the sales team, application scientists, and product management to ensure marketing strategies align with sales goals and product development plans.
- Collaborate with sales and product management to understand customer needs and market trends, incorporating these insights into marketing campaigns.
- Track and analyze trade show KPIs, prepare post-event reports, and collect attendee feedback to improve future events.
- Monitor and analyze metrics for campaign performance and other engagement tactics, using data to optimize and adjust future strategies for maximum effectiveness.
- Minimum of a Bachelor's degree with at least 3 years of experience in marketing and tradeshow management in life sciences.
- Strong understanding of digital marketing, social media, and content creation.
- Experience working with life science-focused publishers, media houses, conference organizers, and other relevant channel outlets.
- Excellent organizational, project management, and multitasking skills.
- Exceptional communication and interpersonal skills.
- Proficiency in marketing software and tools (HubSpot, marketing automation, Google Analytics).
