Data-Driven Field Marketing Manager
il y a 3 semaines
Ekimetrics is a leader in data science and AI-powered solutions. Our mission is to accelerate organizations' transformation towards sustainability through the application of data science and artificial intelligence.
We are seeking a data-driven, revenue-centric Field Marketing Manager with experience in both inbound and outbound marketing. Your experience includes creating and maintaining demand in the sales cycle, generating sales opportunities from large enterprises, and overseeing account-based marketing practices.
Key responsibilities include:
- Partnering with the Sales and Product teams to develop a deep understanding of our personas, products, industries, and buyer's journey.
- Collaborating with product, marketing, and regional teams to design demand gen campaigns and programs.
- Contributing to strategizing content and messaging to acquire and nurture prospects on the short and long term.
- Improving the nurturing strategy to warm up leads over time, using a mix of content, channels, and innovative calls-to-action.
- Contributing to ABM practices, engaging specific companies and contacts, and customizing content.
- Measuring, improving results, and spreading effective lead generation practices in regions.
- Managing technical and Ops aspects of global leadgen through key marketing systems if needed.
We offer a dynamic and entrepreneurial work environment, with opportunities for growth and development. Our values include curiosity, excellence, transmission, pleasure, and creativity.
We are an equal employment opportunity employer and strive to develop an inclusive work environment that reflects diversity within our teams.
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