Data-Driven Demand Generation Manager

il y a 3 semaines


Paris, Île-de-France Licorne Society Temps plein
Job Description

Licorne Society is seeking a data-driven Demand Generation Manager to join their team. The ideal candidate will have experience in creating and maintaining demand in the sales cycle, generating sales opportunities from large enterprises, and overseeing account-based marketing practices.

Key Responsibilities
  • Partner with Sales and Product teams to develop a deep understanding of personas, products, industries, and buyer's journey
  • Collaborate with product, marketing, and regional teams to design demand gen campaigns and programs
  • Contribute to strategizing content and messaging to acquire and nurture prospects
  • Improve nurturing strategy to warm up leads over time
  • Contribute to ABM practices and measure, improve results
Requirements
  • 6+ years in demand generation/B2B marketing
  • Experience in managing ABM campaigns
  • Strong project management skills
  • Bilingual French/English


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