Digital Marketing Performance Manager
il y a 1 semaine
We are seeking a highly skilled Digital Marketing Performance Manager to join our team at Pernod Ricard España SA. As a key member of our Global Consumer Journey team, you will be responsible for driving the success and business impact of our digital marketing initiatives.
Main Responsibilities:
- Design and monitor common digital marketing objectives (CDMO) for all PR affiliates, providing global direction and priorities in line with the group digital roadmap.
- Monitor the success and business impact of digital marketing initiatives, including analysis of digital marketing campaigns, group Digital Use Cases, CRM, Web, and Online Media performance.
- Animate and upskill the digital & wider marketing community, identifying and providing recommendations for improving marketing performance.
Requirements:
- At least 5 years' experience in marketing analytics on digital marketing and/or media functions in an international environment.
- Master's degree in marketing or business.
- Strong experience in web and analytical tools, including Google Analytics, Google Tag Manager, CMS, and reporting BI.
- Advanced Excel and proven data interpretation skills.
- Understanding of key martech tools in CRM, Social/Media, and Search.
- Fluent in English, both written and verbally, with French and other languages advantageous.
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