VP Experience Leader
il y a 4 semaines
We are seeking a highly skilled VP Experience to lead the transformation and evolution of our economy brands. This role will play a crucial part in our Global Brand & Marketing Team, driving culturally relevant experiences that are conscious, desirable, relevant, and preferred.
The successful candidate will work closely with marketing, design, regional, and transversal teams to define and execute brand experience, signature experiences, product strategy, and operating standards. They will be responsible for developing and maintaining brand visual identity, merchandising, and operational assets, as well as developing new products, sub-brands, and signature moments.
Key Responsibilities:
- Develop and co-own the 360-brand customer journey (offline and online) with brand marketing teams
- Develop new products, sub-brands, signature moments (arrival, stay, service, food & drink, well-being, entertainment, sustainability, family, meetings & events etc.) - from strategy/definition to in-market deployments through pilots including validation, measurement and optimization
- Deliver 360 solutions - from concept, feasibility, insights, positioning, commercials to design and go-to-market strategies for the new products/services
- Develop robust brand & OS&E standards and ensure deployment in hubs
- Brief and co-create global brand partnership programmes with partnerships team
- Lead development of operational toolkits and frameworks in close collaboration with brand and transversal marketing teams
- Develop & execute the vision for talent experience, service culture, and trainings
- Map and lead on-property touchpoint optimisation and integration of ALL Loyalty Programme
- Oversee and define digital/technology enabled experience (on-property)
- Support development & delivery of sustainability standards and commitment
- Document and manage all established brand standards, guidelines and assets; keep all assets up to date. Monitor, review and respond to governance & compliancy related queries
Requirements:
- Master's degree preferred in business or marketing
- 10+ years in international brand management & marketing
- Strong affinity with hospitality, with background in hotel operations
- Strategically oriented with analytical and creative mind
- Excellent communications and interpersonal skills
- Ability to work transversally
- Ability to influence
- Project management
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