Marketing Operations Manager

il y a 4 semaines

Paris, Île-de-France Contentsquare Temps plein
About the Role

We are seeking a highly skilled Marketing Operations Manager to join our Global Marketing Operations team at Contentsquare. As a key member of our team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

Key Responsibilities
  • Support the Entire Customer Lifecycle: Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention. Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.
  • Technical Support and Platform Management: Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations. Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Optimize Marketing Technology Stack: Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies. Lead efforts to automate processes and enhance system efficiencies through advanced scripting, API integrations, and custom solutions. Work closely with IT, engineering, and data teams to troubleshoot issues and optimize platform performance.
  • Data Management and Compliance: Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws. Implement data hygiene practices, lead enrichment processes, and manage data synchronization between Marketo, Iterable, and Salesforce.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle. Drive execution-focused collaboration, ensuring effective communication and knowledge sharing across departments.
  • Support Experimentation and Analysis: Assist the Customer Marketing team with technical support for A/B tests and data analysis. Provide the necessary infrastructure and tools to run experiments, helping optimize customer flows and marketing tactics without directly managing campaign production.
  • Continuous Improvement and Best Practices: Proactively identify opportunities to enhance marketing processes and operational efficiencies within the marketing technology stack. Stay current with the latest trends in marketing technology and operations to continuously elevate Contentsquare's marketing capabilities.
Requirements
  • Expertise in Marketing Automation: Deep expertise in Marketo and Iterable with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns.
  • Technical Proficiency: Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Data Analysis Skills: Experience in data analysis using tools such as SQL, Tableau, and Google Analytics.
  • Project Management Experience: Demonstrated ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.
  • Knowledge of Data Privacy Regulations: In-depth knowledge of data privacy regulations such as GDPR, CAN-SPAM, and CCPA, with experience ensuring compliance across marketing campaigns and platforms.
  • Problem-Solving and Troubleshooting: Strong analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues related to marketing automation platforms and CRM systems.
  • Effective Communication and Collaboration: Excellent communication and collaboration skills to work effectively with diverse teams and stakeholders, fostering alignment and driving successful project outcomes.
What Makes You Stand Out
  • B2B Marketing Experience: Experience in business-to-business (B2B) marketing within a SaaS or technology-driven environment.
  • Certifications: Iterable or Marketo Certified Expert, or similar certification, with demonstrated ability to leverage certifications to drive platform efficiency and effectiveness.
  • Familiarity with Marketing Tools: Familiarity with additional marketing tools and platforms, including Google Analytics, HubSpot, Distribution Engine, Lead Data, Segment, or other BI tools.
  • Global Experience: Experience working in a global, multi-cultural environment, with an understanding of regional marketing dynamics and compliance requirements.
Why Contentsquare

We're humans first. We hire dedicated people and provide them with the trust, resources, and flexibility to get the job done. We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are a fast-growing company with a track record of success over the past 12 years, yet we operate with the agility of a startup. That means a huge chance to create an immediate and lasting impact. Our clients, partners, and investors love our industry-leading product. To keep our employees happy and engaged, we are always assessing the benefits/perks we offer to ensure we are competitive. Here are a few we want to highlight: Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year. Work flexibility: hybrid and remote work policies. Generous paid time-off policy (every location is different). Immediate eligibility for birthing and non-birthing parental leave. Wellbeing and Home Office allowances. A Culture Crew in every country to coordinate regular outings such as game nights, movie nights, and happy hours. Every full-time employee receives stock options, allowing them to share in the company's success. We offer many benefits in various countries -- ask your recruiter for more information. We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant. Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here. Your personal data will be securely stored in our hosting provider's data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.

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