Marketing Operations Manager

il y a 4 semaines

Paris, Île-de-France Contentsquare Temps plein

As a Marketing Operations Manager at Contentsquare, you will play a vital role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations.

Your role will focus on supporting, managing and optimising our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.

You will provide technical support for these platforms and ensure seamless integration with other marketing technologies, contributing to overall marketing efficiency without being directly responsible for campaign strategy or execution.

This role requires strong technical proficiency and cross-functional collaboration, particularly with Product, Engineering, Data teams, and Customer Success, to execute on segmentation, personalization strategies, and support marketing activities like A/B testing and campaign analysis throughout the customer journey.

Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention.

Collaborate with the Customer Marketing team to ensure smooth platform functionality and integration with other systems.

Key Responsibilities:

  • Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Manage integrations with other marketing tools (e.g., Stripo, landing page tools) and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Optimize Marketing Technology Stack: Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies.
  • Data Management and Compliance: Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations such as GDPR, CAN-SPAM, CCPA, and other privacy laws.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Data, Customer Success, Scaled CS, Product Education, and CS Ops, to execute technical and operational strategies that support the entire customer lifecycle.
  • Support Experimentation and Analysis: Assist the Customer Marketing team with technical support for A/B tests and data analysis.
  • Continuous Improvement and Best Practices: Proactively identify opportunities to enhance marketing processes and operational efficiencies within the marketing technology stack.

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