Vice President of Product Marketing

il y a 4 semaines

Paris, Île-de-France Mirakl Temps plein
Company Overview:
Mirakl stands as the global frontrunner in platform business innovation.

Our comprehensive suite of solutions empowers enterprises to achieve remarkable growth and operational efficiency in their online ventures.

Since our inception in 2012, we have been at the forefront of the platform economy, equipping retail and B2B organizations with cutting-edge, secure, and scalable technology to digitize and broaden product offerings through marketplace and dropship solutions. We enhance supplier catalog management and payments, personalize shopping experiences, and increase profitability through retail media.

Mirakl is trusted by over 400 industry-leading companies worldwide, including notable names such as Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar.

With headquarters in Paris and Boston, and a presence in seven countries, Mirakl is recognized as a Great Place to Work.


Your Role:
We are in search of a dynamic and strategic Vice President of Product Marketing to elevate our product marketing initiatives.

This pivotal role will focus on driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our diverse product suite.

The ideal candidate will possess a robust background in B2B marketing, a profound understanding of SaaS and eCommerce dynamics, and a proven history of cultivating strong relationships with product, sales, and customer success teams, as well as leading high-performing product marketing teams.


Key Responsibilities:
1.

Strategic Leadership:
Formulate and implement a global product marketing strategy that aligns with Mirakl's business objectives and growth aspirations.
Guide and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.

Collaborate closely with cross-functional teams, including product management, sales, customer success, and corporate marketing, to ensure cohesive strategies and execution.

2. Go-to-Market Strategy:
Define and oversee the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.

Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.

Work with sales enablement to create compelling sales tools, training materials, and customer-facing collateral.



3. Product Positioning and Messaging:
Develop clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.

Maintain a deep understanding of customer needs, market trends, and the competitive landscape to inform product messaging and positioning.

Create and manage a consistent and effective product narrative across all marketing channels and touchpoints.



4. Manage Analyst Relations:
Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the global market.

Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.

Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and secure positive coverage.

Collaborate with product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.

Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for enhancing Mirakl's positioning and messaging.


5. Demand Generation and Growth:
Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.

Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.

Support regional marketing teams with tailored strategies and materials to drive local market success.



6. Customer Advocacy and Engagement:
Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl's solutions.

Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.


Requirements:

Bachelor's degree in Marketing, Business, or a related field. 7+ years of experience in product marketing, preferably within the SaaS or technology sector.

Proven experience in leading and managing high-performing marketing teams.

Strong strategic thinking, analytical, and problem-solving skills.

Excellent written and verbal communication skills with the ability to create compelling narratives.

Deep understanding of the B2B marketing landscape and eCommerce dynamics.

Demonstrated success in developing and executing go-to-market strategies for complex products.

Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability.

Fluency in English and French is required.

We value diverse perspectives and experiences that propel us forward, fostering a culture of continuous learning.

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