Digital Marketing Manager
il y a 4 semaines
About the Role
Axway is seeking a highly skilled Digital Marketing Manager to lead our EMEA marketing efforts. As a key member of our team, you will be responsible for developing and executing effective digital marketing strategies to drive business growth and customer engagement.
Key Responsibilities
- Develop and execute digital marketing strategies for the European market
- Plan, implement, and optimize digital marketing campaigns using tools such as Demandbase, TechTarget, Marketo, ZoomInfo, and Sprout
- Manage the digital marketing budget and allocate resources effectively
- Conduct market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscape
- Utilize analytics tools to measure and report on the performance of digital marketing campaigns
- Collaborate with cross-functional teams to ensure alignment and cohesive messaging
Requirements
- Master's degree in marketing, business, or a related field
- 8-10 years of experience in a digital marketing role
- Proven experience as a digital marketing manager with expertise in tools such as Demandbase, Marketo, ZoomInfo, Sprout, Salesforce, TechTarget, and webinar platforms
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Excellent communication and interpersonal skills
What We Offer
Axway is an equal opportunities employer and offers a competitive salary and benefits package.
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