Associate Marketing Director
il y a 2 semaines
We are seeking a highly skilled and experienced Associate Marketing Director to join our team at Tagetik France S.A.S. in Paris-La Défense. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to drive business growth and increase market share in the region.
Key Responsibilities- Marketing Strategy Development
- Design and implement comprehensive marketing plans to create awareness of the company's business activities and drive pipeline creation.
- Craft innovative strategies that resonate with the target audience.
- Oversee the execution of marketing campaigns, product launches, and promotional events.
- Team Leadership
- Lead a team of marketing professionals.
- Provide guidance, feedback, and mentorship.
- Foster creativity and enthusiasm within the team.
- Content Creation and Online Presence
- Produce engaging content for the company's online platforms and campaigns.
- Manage editorial design and publications.
- Keep the company's digital presence engaging and informative.
- Market Research and Competitor Analysis
- Stay abreast of industry trends.
- Monitor competitors' marketing strategies and movements.
- Utilize insights to refine marketing approaches.
- Budget Management and Resource Allocation
- Control marketing budgets effectively.
- Allocate resources across various projects.
- Optimize spending for maximum impact.
- Proven Experience
- Demonstrated success as a Senior Marketing Manager.
- Minimum of eight years senior marketing experience working in a corporate B2B environment, software company preferred.
- Experience in the CPM/EPM or finance software industry a bonus but not a requirement.
- Qualification
- A recognized qualification in Marketing.
- Leadership Abilities
- Excellent organizational, commercial and leadership skills.
- Analytical and Creative Thinking
- Ability to blend data-driven insights with creative ideas.
- Effective Communication
- Strong interpersonal and communication skills.
- Up to Date with Marketing Techniques
- Familiarity with current and online marketing practices.
Perfect command of French and English.
Location: Paris-La Défense, flex-office.
Occasional travels involved (around 15%).
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