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Trade Marketing Strategist: Unlock the Power of Perfumery

Il y a 2 mois

Paris, Île-de-France INITIO Parfums Privés Temps plein
About the Role

We are seeking a seasoned Trade Marketing expert to join our team at INITIO Parfums Privés as a Global Head of Trade Marketing. This pivotal role requires a strategic thinker with a deep understanding of the luxury beauty industry, particularly in the fragrance sector.

Key Responsibilities
  • Internal Communication and Coordination
    • Act as a key liaison between Global Departments (Marketing, Supply/Logistics, Retail, Digital, PR) and Regions (Sales/Marketing).
    • Share and evangelize the Marketing Strategy/Vision, business priorities, Marketing Plans, and Brand Guidelines.
    • Communicate product availabilities, brand updates, and prices.
    • Follow and manage the forecasting process with Regions.
    • Collect market feedback and share insights/best practices with Global.
    • Develop templates to facilitate local reporting and consolidate global reporting.
    • Participate in establishing new processes to improve communication.
  • Brand Management & Trade Animations
    • Guard the brand image and ensure luxury execution in all regions, with a strong attention to detail.
    • Ensure that brand guidelines are respected and perfectly deployed with partners and key retailers.
    • Develop, plan, and execute the 360 marketing plan (online and offline).
    • Serve as the key contact for countries in deploying animations and supervise local implementations.
    • Create reports after each activation to monitor performance with quantitative KPIs and qualitative feedback.
    • Monitor market practices through regular visits.
    • Conduct training and develop trade tools for beauty advisors.
  • PR and Events
    • Collaborate with local Trade Managers on event organization and seedings (concept, target, location, date, coverage, setup, execution), ensuring adherence to global brand guidelines.
    • Follow up on monthly coverage reports (magazine, press, influencers).
  • Budget & Management/Leadership responsibilities
    • Participate in the preparation of key budget meetings.
    • Contribute to budget monitoring and consolidation.
    • Motivate and federate direct team members and transversal teams.