Principal EMEA Product Manager
il y a 4 jours
About the Role
The EMEA Product Manager will be responsible for driving business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches, and training in coordination with the Sales organization.
This is a highly strategic position in the EMEA Marketing organization. The successful candidate will be managing the 2 key strategic products FARAWAVE and the yet to launch FARAWAVE Nav PFA ablation technology.
The unique Farapulse (PFA) technology will complement the existing portfolio of cryoablation, mapping, and contact force products, enabling Boston Scientific to be the only company to offer physicians comprehensive therapeutic options tailored to individualized patient needs.
Key Responsibilities
- Market Development: Assist in the development and execution of EMEA market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Create and manage Physician training programs; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assist in creating reimbursement strategies.
- Product/Market Management: Responsible for developing, coordinating, and executing training for sales force; Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Participate in main customer events; Develop and implement launch strategies, including launch package.
- Product Development: Communication of market needs to Global Marketing; Conduct continuous product evaluations and providing feedback to the Global and EMEA Leadership Marketing team; Contribute to prioritization input for new product development.
- Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs, and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
- Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies – identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.; Understand how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues, and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
- Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply, and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents, and process to identify, notify, and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
Requirements
- Business, Marketing, or Healthcare studies degree
- 5+ years' work experience in a Product Manager function or equivalent position.
- Experience working within medical device and/or pharmaceutical sector is required, additional experience within the Electrophysiology (EP) franchise is an advantage
- Strong commercial background and proven track record of successful marketing planning and execution resulting in plan achievement
- Strong understanding on the opportunities of digital transformation and customer experience preferred
- Strong business acumen and long-term business planning experience
- Good clinical understanding
- Very good project management skills
- Very good analytical, creative, and out-of-the-box thinking skills are desirable
- Proficient in written and spoken English
- Based in one of these cities (or close to them): Dusseldorf (Germany), Voisins-le-Bretonneux (France), Hemel Hempstead (UK), Milan (Italy), or Madrid (Spain)
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