Strategic Marketing Leader
il y a 5 jours
Roquette is a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.
Our Mission
We collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.
Job Summary
We are seeking a Head of Strategic Marketing who will play a pivotal role in shaping our business strategy.
This position involves identifying key opportunities and crafting actionable recommendations on where to play and how to win in the global market.
Responsibilities
- Develop a global strategy and marketing plan at an annual basis.
- Analyze and develop insights coming from the different market data suppliers and transform into potential opportunities.
- Connect with the regions to understand their needs and initiatives to elevate at global level and connect with corporate strategy.
- Segments strategies short and long-term. Including market data analysis across the value chain.
- Sub-segments opportunities identification for current and future growth opportunities.
- Compelling stories on trends in the marketplace to promote to customers linked to Roquette's portfolio.
- Transform data into actionable insights in service of the innovation pipeline and current business opportunities.
- Lead and steer the current and future Innovation Platforms, including the stage gate process.
- Prioritize innovation projects, determine their potential and impact for the business.
- Connect with external partners like academia, start-up companies to accelerate innovation.
- Connect with customers in Engage and Nurture (GAMs and Distribution) understanding their needs and pre-empt potential areas of strategic alignment.
- Conduct market research to understand key opportunities.
- Identify gaps on current RQ portfolio to contribute to future acquisition targets and novel product development.
- Accountable for the VM (Variable Margin) and GM (Gross Margin) of the segments.
- Collect and share best practices across regions for each segment.
What We Are Looking For
We are seeking a Head of Strategic Marketing who excels in developing high-performance teams and influencing marketing strategy.
The ideal candidate will lead and keep designing his/her team, optimize marketing processes, and advocate for open communication and a collaborative culture.
Strong analytical skills are essential for drawing actionable insights from large data sets, including market and financial data.
Exceptional communication skills are necessary, with the ability to persuasively present at the board level.
Familiarity with human-centered design thinking, project management, and innovation processes is also required.
Requirements
- Graduated in Marketing, Business, Chemistry, Biology, Engineering or related technical degree.
- Master's degree in Life Sciences, Business, or Economics as a plus.
- 15+ years of professional experience in B2B Marketing, Strategy and/or Innovation within the Food Ingredients and/or Life Sciences Industry.
- Proven track record of establishing and implementing strategies and programs and leading a team.
- Innovation processes like stages and gates knowledge.
- Ideation, Design thinking and human-centered design methods as a plus.
- Relationship with Food manufacturers and knowledge as a plus.
- And because we are an international company, you are perfectly fluent in English
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