Head of Strategic Marketing

il y a 1 mois


La Madeleine, Hauts-de-France Roquette Frères S.A. Temps plein
Join Roquette's Strategic Marketing Team

About Roquette

Roquette is a global leader in plant-based ingredients and a leading provider of pharmaceutical excipients. We are a family-owned company that values innovation, sustainability, and customer satisfaction.

Our Mission

We are seeking a talented Head of Strategic Marketing to join our Strategic Marketing Team. As a key member of our team, you will play a pivotal role in shaping our business strategy and driving market segment leadership within the Food & Beverage industry.

Your Responsibilities

  • Develop a global strategy and marketing plan at an annual basis.
  • Analyze and develop insights coming from the different market data suppliers and transform into potential opportunities.
  • Connect with the regions to understand their needs and initiatives to elevate at global level and connect with corporate strategy.
  • Segments strategies short and long-term. Including market data analysis across the value chain.
  • Sub-segments opportunities identification for current and future growth opportunities.
  • Compelling stories on trends in the marketplace to promote to customers linked to Roquette's portfolio.
  • Transform data into actionable insights in service of the innovation pipeline and current business opportunities.
  • Lead and steer the current and future Innovation Platforms, including the stage gate process.
  • Prioritize innovation projects, determine their potential and impact for the business.
  • Connect with external partners like academia, start-up companies to accelerate innovation.
  • Connect with customers in Engage and Nurture (GAMs and Distribution) understanding their needs and pre-empt potential areas of strategic alignment.
  • Conduct market research to understand key opportunities.
  • Identify gaps on current RQ portfolio to contribute to future acquisition targets and novel product development.
  • Accountable for the VM (Variable Margin) and GM (Gross Margin) of the segments.
  • Collect and share best practices across regions for each segment.

Your Profile

We are seeking a talented Head of Strategic Marketing who excels in developing high-performance teams and influencing marketing strategy. The ideal candidate will lead and keep designing his/her team, optimize marketing processes, and advocate for open communication and a collaborative culture.

Strong analytical skills are essential for drawing actionable insights from large data sets, including market and financial data. Exceptional communication skills are necessary, with the ability to persuasively present at the board level. Familiarity with human-centered design thinking, project management, and innovation processes is also required.

What We Offer

  • Opportunities to learn and develop in an entrepreneurial environment that encourages innovation.
  • Our internal mobility policy
  • Benefits such as: RTT, Time Savings Account, Incentives
  • The possibility of combining professional and personal life through telecommuting and organizational flexibility.
  • And for all, access to an external platform of listening by professionals.

How to Apply

If you identify yourself in this position, please apply by uploading your resume and let's start the journey together.


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