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Strategic Marketing Director

il y a 1 mois


La Madeleine, Hauts-de-France Roquette Frères S.A. Temps plein

Join Roquette's Strategic Marketing Team

Roquette is a global leader in plant-based ingredients and pharmaceutical excipients. We're seeking a Head of Strategic Marketing to shape our business strategy and drive market segment leadership within the Food & Beverage industry.

Your Mission

The Head of Strategic Marketing will play a pivotal role in identifying key opportunities and crafting actionable recommendations on where to play and how to win in the global market. You will drive market segment leadership by delivering critical foresights and insights, transforming data into strategic initiatives, leading the development and deployment of an innovation pipeline, and contributing significantly to our decision-making processes.

Your Experience and Talents

  • Develop a global strategy and marketing plan at an annual basis.
  • Analyze and develop insights coming from the different market data suppliers and transform into potential opportunities.
  • Connect with the regions to understand their needs and initiatives to elevate at global level and connect with corporate strategy.
  • Segments strategies short and long-term. Including market data analysis across the value chain.
  • Sub-segments opportunities identification for current and future growth opportunities.
  • Compelling stories on trends in the marketplace to promote to customers linked to Roquette's portfolio.
  • Transform data into actionable insights in service of the innovation pipeline and current business opportunities.
  • Lead and steer the current and future Innovation Platforms, including the stage gate process.
  • Prioritize innovation projects, determine their potential and impact for the business.
  • Connect with external partners like academia, start-up companies to accelerate innovation.
  • Connect with customers in Engage and Nurture (GAMs and Distribution) understanding their needs and pre-empt potential areas of strategic alignment.
  • Conduct market research to understand key opportunities.
  • Identify gaps on current RQ portfolio to contribute to future acquisition targets and novel product development.
  • Accountable for the VM (Variable Margin) and GM (Gross Margin) of the segments.
  • Collect and share best practices across regions for each segment.

What We're Looking For

We're seeking a Head of Strategic Marketing who excels in developing high-performance teams and influencing marketing strategy. The ideal candidate will lead and keep designing his/her team, optimize marketing processes, and advocate for open communication and a collaborative culture.

Requirements

  • Graduated in Marketing, Business, Chemistry, Biology, Engineering or related technical degree.
  • Master's degree in Life Sciences, Business, or Economics as a plus.
  • 15+ years of professional experience in B2B Marketing, Strategy and/or Innovation within the Food Ingredients and/or Life Sciences Industry.
  • Proven track record of establishing and implementing strategies and programs and leading a team.
  • Innovation processes like stages and gates knowledge.
  • Ideation, Design thinking and human-centered design methods as a plus.
  • Relationship with Food manufacturers and knowledge as a plus.
  • And because we are an international company, you are perfectly fluent in English.

What We Offer

  • Opportunities to learn and develop in an entrepreneurial environment that encourages innovation.
  • Our internal mobility policy.
  • Benefits such as: RTT, Time Savings Account, Incentives.
  • The possibility of combining professional and personal life through telecommuting and organizational flexibility.
  • And for all, access to an external platform of listening by professionals.

Apply Now

Roquette is proud to be a global company where you can find personal and professional growth through multiple diverse experiences. Roquette believes Diversity, Equity and Inclusion must be woven into everything we do, from the products we make, through the relationships we build with our partners, and most importantly within the teams we create and how we interact together.