Stagiaire en Content Marketing

il y a 7 jours

Paris, Île-de-France Alterea Temps plein
Présentation du poste

Nous recherchons un stagiaire en content marketing pour rejoindre notre équipe marketing. Vous serez chargé de participer à la mise en place des plans d'actions de la stratégie marketing globale des filiales et du groupe.

Vous travaillerez avec la Responsable marketing et les Chargés de marketing (offre et digital) pour développer la visibilité et la lisibilité du groupe.

Missions
  • Participer à la création de contenu marketing, y compris des landing pages, outils d'aide à la vente (plaquettes commerciales, outils de prospection...) des articles de blog orientés SEO, des contenus téléchargeables etc.
  • Rédiger et gérer, en appui du chargé de marketing digital, des campagnes marketing en ligne en surveillant leurs performances et en suggérant des ajustements.
  • Participer à la planification éditoriale en identifiant les thèmes, les formats et les canaux de diffusion pertinents.
  • Travailler avec les équipes internes (commerce et production des différentes filiales) afin de recueillir des informations nécessaires à la création de contenus et vulgariser les éléments techniques.
  • Réaliser des analyses concurrentielles et des recherches de marché pour identifier des opportunités et des tendances pertinentes.
  • Être un support opérationnel aux différentes actions marketing du groupe.
  • Mettre à jour (réglementaires, marchés) les contenus existants.

Stage à pourvoir à partir de février 2025 pour une durée de 4 à 6 mois

(Flexibilité sur les dates de démarrage)

Vous devez être en possession d'un niveau Bac + 4/5 spécialisé en Marketing ou Communication, dans une école supérieure de Marketing/ Commerce ou équivalent. Vous devez également avoir une bonne capacité à coordonner les différentes étapes de production de contenu, en respectant les délais et les priorités.

Vous appréciez le travail en équipe, vous savez faire preuve de rigueur, d'organisation et de synthèse.

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