Content Marketing Manager
il y a 3 semaines
Amazon Business is seeking a highly skilled and self-motivated Content Marketing Manager for France to collaborate closely with Amazon Business stakeholders to develop and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across various stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution.
The ideal candidate is a strong writer, fluent in both English and French, with a proven track record of delivering results timely and effectively. This individual will assess content gaps and work to build assets to fill those gaps for the local French market.
You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business' messaging in France and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.
Key Responsibilities- Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
- Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
- Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams.
- Ensure Amazon Business marketing partner teams are equipped with messaging, assets, and offerings to effectively engage customers and address their challenges.
- Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localizing Geo-relevant content.
- Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
- Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
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