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Head of Customer Relationship Management

Il y a 3 mois


Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein
Company Overview:

Betclic is a technology-driven organization at the forefront of online gaming, recognized as a leader in sports wagering across various European markets. Our commitment is to enhance the passion for sports by delivering unparalleled entertainment experiences through innovative technologies, while ensuring a secure and responsible gaming environment.

Headquartered in Bordeaux, France, Betclic boasts a diverse and international workforce of nearly 950 employees across five European nations. To facilitate our expansion, we are seeking a Head of CRM, tasked with crafting and implementing our player engagement strategy across all territories.

Key Responsibilities:

  • Establish a strategic roadmap aimed at fostering long-term player loyalty and engagement, while managing the execution of daily CRM functions.
  • Collaborate with Product and Technology leaders to routinely evaluate and enhance the effectiveness of our CRM tools, pinpointing areas for upgrades or improvements.
  • Research and monitor trends within the CRM landscape to uncover new opportunities for Betclic to leverage for competitive advantage.
  • Work closely with regional leads to devise monthly CRM strategies, structuring and executing operations within designated budgets.
  • Implement a comprehensive 360-degree lifecycle strategy by coordinating digital interactions (emails, SMS, push notifications), customer service engagements, and product offerings.
  • Ensure CRM operations are maintained within budgetary constraints and timelines, applying business planning against key performance indicators and financial forecasts.
Data Analysis:

  • Analyze customer data to discern trends, behaviors, and needs, guiding relational strategies and commercial propositions.
  • Evaluate CRM campaigns and initiatives to assess ROI, prioritize resources, and drive ongoing enhancements in player retention and engagement.
  • Conduct consumer experience research, segmentation, and roadmap analyses to identify potential improvements in CRM efforts.
  • Foster a unified vision and objectives within the team, promoting an agile and data-informed culture in a global context.
Qualifications:

Demonstrated success in CRM management, ideally within a dynamic, international setting. Strong analytical capabilities with experience in data analysis to guide decision-making and strategic planning. Proficiency in CRM tools and platforms, with the capacity to evaluate and optimize their utilization. Fluency in English and French is essential.

We offer a comprehensive benefits package, including:

  • 25 paid vacation days and 10 RTT days.
  • A Ticket Restaurant card valued at €10 per day (50% subsidized).
  • Complete coverage of a health insurance plan for you and your dependents.
  • 50% reimbursement of transportation expenses or an annual sustainable mobility bonus (€230 for eco-friendly commuting).
  • An annual training program.
  • Exceptional office amenities, including a rooftop for breaks and lunches.