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Loyalty Marketing Performance Manager

Il y a 2 mois

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Description

As a key member of the Global Loyalty & E-Commerce division, you will play a crucial role in driving the sales and marketing performance of Accor's Loyalty program. Your primary objective will be to develop and implement steering models that will enable the company to challenge existing practices and innovate alongside various Accor Business Units.

Key Responsibilities
  • Monitor and improve the sales and marketing performance of the loyalty program by gathering business needs and leading the implementation of performance dashboards for BtoB, customer feedbacks, and marketing campaigns.
  • Analyze and challenge the performance of sales, hubs, and brands, and manage the performance and ROI of incentive mechanisms.
  • Manage the points-based generosity of loyalty campaigns, including allocation keys and performance monitoring.
  • Conduct market watch to track and share best practices in terms of marketing activation campaigns, and run ad hoc studies related to the program's competitiveness and performance.
  • Create and lead the ALL sales pitch, formalizing pitches to promote the program to different stakeholders, including internal teams, BtoB customers, hotel owners, and partners.
Perimeter and Challenges
  • Accor's asset-light business model requires demonstrating that every element of the loyalty program is a source of profit for hotels.
  • Work with a variety of profiles (marketing, tech, sales, e-commerce, customer service client, operations) in 4 hubs (Americas, Asia, Europe, China).
  • Act as a global center of excellence and leadership across all brands, with a department that is a source of profit for hotels.
  • Manage a program with 40 brands, 110 countries, 5,500 hotels, and +80M loyalty members, with diversified challenges (BtoC & BtoB, leisure & business, national & international).
Qualifications
  • Master's degree in Marketing.
  • 5-10 years of proven experience in Marketing/performance monitoring/CRM.
  • Experience within the travel industry, a loyalty program, and/or Finance is an advantage.
  • Analysis, modeling, and reporting skills.
  • Curiosity and passion to challenge the status quo.
  • Global vision and pragmatism.
  • Language: French, Fluent English.
Benefits
  • A real work-life balance, with remote work options and a generous allowance for IT equipment and daily expenses.
  • Access to over 500 coworking spaces, including Accor's own hospitality brands.
  • A green allowance of up to 700€/annum for eco-transport.
  • The ALL Heartists program, offering benefits and experiences at Accor locations worldwide.
  • On-site benefits at the Issy Les Moulineaux site, including free coffee, concierge services, a fitness center, and more.
  • Attractive finance benefits, including profit sharing, a green transportation allowance, and a recommendation program.
  • Learning and development opportunities, including management talent development and career growth.
Culture

At Accor, we value diversity, inclusivity, and the richness of our 120 nationalities. We care for the world around us, our teams, customers, establishments, and environment. Our mission is human, essential: to bring cultures together, open windows on the world, and provide unforgettable experiences.

We dare to question the status quo, challenge ourselves to always do better, and take risks to make the impossible possible. Hospitality is teamwork, and we believe in caring, respecting our differences, and valuing all voices.