Loyalty Marketing Performance Manager
il y a 1 mois
As a key member of the Global Loyalty & E-Commerce division, you will be responsible for driving the sales and marketing performance of Accor's Loyalty programme. Your primary objective will be to implement steering models that challenge existing practices and innovate alongside Accor's Business Units.
Key Responsibilities- Monitor and improve the sales and marketing performance of the loyalty programme
- Analyse and challenge the performance of sales, hubs, and brands
- Manage the performance and ROI of incentive mechanisms
- Manage the points-based generosity of loyalty campaigns: allocation keys and performance monitoring
- Market watch to track and share best practices in terms of marketing activation campaigns
- Run ad hoc studies related to the programme competitiveness and performance
- Based on main KPIs demonstrating the value of the loyalty programme, formalise pitches to promote the programme to different stakeholders: internal, BtoB customers, hotel owners, partners
- Accor's asset-light business model requires us to demonstrate that every element of our loyalty programme is a source of profit for the hotels
- A variety of profiles (marketing, tech, sales, e-commerce, customer service client, operations) in 4 hubs (Americas, Asia, Europe, China)
- A department acting as a global center of excellence and leadership across all brands
- 1 Programme, 40 brands, 110 countries, 5,500 hotels, +80M loyalty members
- Diversified challenges: BtoC & BtoB, leisure & business, national & international
- Master's degree in Marketing
- 5-10 years of proven experience in Marketing/performance monitoring/CRM
- Experience within the travel industry, a loyalty programme, and/or Finance is an advantage
- Analysis, modelling, and reporting
- Curiosity & passion to challenge the status quo
- Global vision and pragmatism
- Language: French, Fluent English
Accor offers a range of benefits to its employees, including a real work-life balance, remote work options, and a comprehensive benefits package.
We are committed to diversity and inclusion, and we value the richness of our global team. Our culture is inclusive, and we care for the world around us.
We believe in caring, respecting our differences, and valuing all voices. We work as a team, saying what we do and doing what we say.
-
Loyalty Marketing Performance Manager
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJob DescriptionAs a key member of the Global Loyalty & E-Commerce division, you will be responsible for driving the sales and marketing performance of Accor's Loyalty program. Your primary objective will be to implement steering models that challenge existing practices and innovate alongside Accor's Business Units.Key ResponsibilitiesMonitor and improve the...
-
Loyalty Marketing Performance Manager
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinKey ResponsibilitiesAs a member of the Global Loyalty & E-Commerce division and the Loyalty Commercial Performance team, you will be responsible for improving the sales and marketing performance of our Loyalty programme. This involves implementing steering models to challenge existing practices and innovate alongside various Accor Business Units.Key...
-
Loyalty Marketing Performance Manager
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJob DescriptionAs a key member of the Global Loyalty & E-Commerce division and the Loyalty Commercial Performance team at Accor, you will be responsible for driving the sales and marketing performance of our Loyalty programme. Your primary objective will be to implement steering models that will enable us to challenge the existing and innovate alongside the...
-
Loyalty Marketing Performance Manager
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJob DescriptionAs a key member of the Global Loyalty & E-Commerce division, you will be responsible for driving the sales and marketing performance of our Loyalty programme. Your primary objective will be to implement steering models that enable us to challenge the existing and innovate alongside the various Accor Business Units.Key ResponsibilitiesGather...
-
Global Loyalty and E-Commerce Performance Manager
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinKey ResponsibilitiesPerformance EnhancementLead the improvement of sales and marketing performance of Accor's Loyalty programme by implementing steering models and monitoring key performance indicators.Market AnalysisAnalyse and challenge the performance of sales, hubs, and brands to identify areas for improvement and develop strategies for growth.Marketing...
-
Loyalty Marketing Strategy Lead
il y a 3 jours
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJob Description We are seeking a talented Loyalty Marketing Strategy Lead to join our Global Loyalty & E-Commerce division. As part of our team, you will be responsible for improving the sales and marketing performance of our Loyalty programme. Your key responsibilities will include: Implementing steering models to enhance our existing loyalty...
-
Lead Product Designer Loyalty
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinAbout the RoleWe are seeking a highly skilled Product Design Director to lead our Loyalty and Partnerships team at Accor. As a key member of our Digital & Business Factory, you will be responsible for designing and delivering exceptional user experiences that drive business growth and customer satisfaction.Key ResponsibilitiesLead a team of product designers...
-
Lead Product Designer Loyalty
il y a 4 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJoin Our Team as a Lead Product Designer for LoyaltyAt Accor, we're committed to delivering exceptional experiences for our guests, hotels, and staff across 110 countries. Our Digital & Business Factory is the innovation and transformation laboratory of the global leader in the hospitality industry. We're seeking a talented Lead Product Designer to join our...
-
Marketing Coordinator
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinContent Marketing:Develop and implement content marketing strategies to promote the ALL loyalty program across various digital channels.Enhance the user experience by improving FAQs and creating engaging content for the ALL Meeting Planner platform.Manage and update website content, translate terms and conditions, and conduct iconographic research to support...
-
Lead Product Designer Loyalty
Il y a 2 mois
Issy-les-Moulineaux, Île-de-France Accor Temps pleinJoin Our Team as a Lead Product Designer for Loyalty and PartnershipsAt Accor, we're committed to delivering exceptional experiences to our guests, hotels, and staff across 110 countries. As a Lead Product Designer for Loyalty and Partnerships, you'll play a crucial role in shaping the future of hospitality.About the RoleWe're seeking a talented Lead Product...
-
Strategic Partnerships Marketing Coordinator
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France AccorCorpo Temps pleinJob Title: Partnerships Marketing AssistantDivision: Loyalty & E-commerce at headquartersWe are seeking a motivated and organized Partnerships Marketing Assistant to support the Partnerships Marketing Manager in the coordination and animation of the existing portfolio of strategic partnerships within the Loyalty & E-commerce division.The ideal candidate will...
-
Marketing Performance Optimizer
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Edenred Temps pleinObjectifsL'objectif principal de ce stage est de soutenir l'équipe Marketing & Opérations Commerciales dans la mise en œuvre de stratégies marketing performantes.Les tâches principales seront :Améliorer les Performances MarketingIdentifier les leviers pour augmenter les Performances MarketingÉlaborer des plans d'action pour aider les filiales Edenred...
-
Marketing Partnerships Coordinator
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France AccorCorpo Temps pleinJob Description:As a Partnerships Marketing Assistant at AccorCorpo, you will be part of the Loyalty & E-commerce division, specifically within the Partnerships team. Your role will involve supporting the Partnerships Marketing Manager in coordinating and animating the existing portfolio of strategic partnerships for members of the ALL – Accor's loyalty...
-
Marketing Communications Specialist
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinMarketing Communications SpecialistWe are seeking a skilled Marketing Communications Specialist to join our team at Accor. As a Marketing Communications Specialist, you will be responsible for promoting our program on various digital touchpoints, improving FAQs dedicated to the ALL loyalty program, and managing content for ALL Meeting Planner.Key...
-
Chef de projet Performance du Programme de Fidélité
il y a 1 mois
Issy-les-Moulineaux, Île-de-France Accor Temps pleinDescription de l'entrepriseAccor Tech & Digital est le moteur de la tech, des solutions digitales et de la transformation au sein du Groupe. Nos 2 000 talents s'engagent à offrir les meilleures expériences digitales et tech à nos clients, nos hôtels et nos équipes dans 110 pays, et à façonner l'avenir de l'hospitalité.Accor Tech & Digital, des...
-
Brand Content Manager
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France AccorCorpo Temps pleinJob Title: Brand Content Manager - Marketing ExpertJob Summary:We are seeking a highly skilled Brand Content Manager - Marketing Expert to join our team at Accor. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites...
-
Brand Content Manager Marketing Novotel
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France AccorCorpo Temps pleinJob Title: Brand Content Manager Marketing NovotelJob Summary:We are seeking a highly skilled Brand Content Manager to join our team at Novotel. As a key member of our marketing team, you will be responsible for developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France.Key...
-
Brand Content Manager
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France AccorCorpo Temps pleinJob Title: Brand Content Manager - Marketing NovotelJob Summary:We are seeking a highly skilled Brand Content Manager to join our team at Novotel. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France.Key...
-
Lead Product Designer Loyalty
il y a 3 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinAbout the RoleWe are seeking a highly skilled Lead Product Designer to join our Digital & Business Factory team at Accor. As a Lead Product Designer, you will be responsible for overseeing the team of product designers in the loyalty and partnership scope, ensuring product vision and internal team acculturation to design approaches.Key...
-
Lead Product Designer Loyalty
il y a 2 semaines
Issy-les-Moulineaux, Île-de-France Accor Temps pleinAbout the RoleWe are seeking a highly skilled Product Design Lead to join our Digital & Business Factory team at Accor. As a Product Design Lead, you will be responsible for overseeing the design of our loyalty and partnership products, ensuring they meet the highest standards of user experience and business objectives.Key ResponsibilitiesProvide clear...