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Marketing and Events Coordinator

Il y a 2 mois

Paris, Île-de-France DNA Script Temps plein
Job Title: Marketing and Events Coordinator

At DNA Script, we are seeking a highly skilled Marketing and Events Coordinator to join our team. As a key member of our marketing department, you will be responsible for supporting global marketing initiatives to drive awareness and customer acquisition.

Main Responsibilities:
  1. Oversee the execution of marketing campaigns, ensuring timely delivery of all campaign elements.
  2. Coordinate with internal teams and external partners to produce high-quality marketing materials, content, and sales tools.
  3. Track and analyze customer engagement across all touchpoints, including website visits, email interactions, social media activity, and event participation.
  4. Maintain and update the Customer Relationship Management (CRM) system with accurate lead and customer information.
Event Planning and Management:
  1. Plan and execute trade show events, including developing and managing budgets, booth design, setup, and teardown, and coordination with vendors and venue staff.
  2. Develop strategies for attendee engagement and train on-site staff for effective representation.
Market Insights and Go-to-Market Support:
  1. Foster strong relationships with the sales team, application scientists, and product management to ensure marketing strategies align with sales goals and product development plans.
  2. Collaborate with sales and product management to understand customer needs and market trends, incorporating these insights into marketing campaigns.
Requirements:
  1. Minimum of a Bachelor's degree with at least 3 years of experience in marketing and tradeshow management in life sciences.
  2. Strong understanding of digital marketing, social media, and content creation.
  3. Experience working with life science-focused publishers, media houses, conference organizers, and other relevant channel outlets.
  4. Excellent organizational, project management, and multitasking skills.
  5. Exceptional communication and interpersonal skills.
  6. Proficiency in marketing software and tools (HubSpot, marketing automation, Google Analytics).