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Go-to-Market Strategist for Financial Management Solutions

Il y a 2 mois

Lyon, Auvergne-Rhône-Alpes, France Agicap Temps plein
About the Role

We are seeking a highly skilled and experienced Go-to-Market Manager to join our team at Agicap. As a key member of our cross-functional team, you will be responsible for developing and executing the go-to-market strategy for our financial management solutions.

Key Responsibilities
  • Product Launch Coordination: Coordinate with cross-functional teams to ensure a smooth product launch, aligning all marketing teams around a playbook of actions to support a product launch.
  • Positioning and Messaging: Develop and maintain product positioning and messaging that resonates with the target audience.
  • Pricing: Develop pricing strategies to support product launches while remaining consistent with existing Agicap policy.
  • Sales Enablement: Create sales collateral to support product launches, train the sales team on product benefits, value proposition, and basic technical knowledge.
  • Market Research and Analysis: Benchmark competitors and their offerings to identify gaps and build battlecards along product launches.
  • Performance Monitoring: Define Total Addressable Market and suggested target acquisition/activation trajectory, monitor and report on acquisition/activation performance.
Qualifications
  • Master's degree in business, marketing, or a related field.
  • 2+ years of experience in accounting and/or a SaaS accounting company.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Ability to work cross-functionally and lead teams to achieve common goals.
  • Entrepreneurial spirit and strong ownership to lead end-to-end projects in autonomy.
  • Advanced communication skills and ability to interact with multiple teams.
  • High level of exigence regarding all outputs.
  • 'Doer' mindset, eager to test and learn by him/herself.
  • Strong proactivity and willingness to try/dare new directions.
  • Performance-driven and feedback collection mindset.
  • Eagerness to discover and learn in permanence.
  • Strong fit with Agicap's four values: Impact, Excellence, Team player, and Humility.
Geography and Benefits
  • International offices: Lyon, London, Berlin, Milan, Lisbon.
  • Mostly on-site presence, some weekly remote days.
  • Competitive salary and benefits package.
  • Opportunity to work in a fast-paced and innovative environment.
  • Career growth and development opportunities.