Digital Marketing Manager
il y a 2 jours
Digital Marketing Role Overview
Axway is a leading enterprise integration company that empowers businesses to digitally transform. We seek a skilled Digital Marketing Manager to join our EMEA team, driving effective marketing strategies and campaign execution.
Responsibilities:
Develop and execute digital marketing strategies for the European market, leveraging tools like Demandbase, Marketo, and ZoomInfo.
Plan, implement, and optimize digital marketing campaigns, utilizing content syndication platforms and marketing monitoring.
Manage digital marketing budgets, allocating resources effectively and building reporting to measure strategy effectiveness.
Conduct market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscapes.
Collaborate with cross-functional teams to ensure alignment and cohesive messaging.
Qualifications:
A Master's degree in marketing or a related field, with 8-10 years of experience in digital marketing. Proven expertise in digital marketing channels, tools, and best practices is essential.
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