Digital Transformation Director

il y a 3 jours

Paris, Île-de-France Graitec Temps plein
About Graitec

Graitec Group is a leading global software editor specializing in Building Information Modeling (BIM) solutions. We empower architectural, engineering, construction, and manufacturing companies to digitize and industrialize their processes, driving performance and sustainability.

Job Description

We are seeking a highly experienced Digital Transformation Director to join our team. As a key member of our leadership, you will be responsible for driving our comprehensive digital strategy and initiatives, particularly in B2B operations.

Key Responsibilities:
  • Guide the digital transformation efforts across the organization, ensuring the integration of digital tools, platforms, and processes.
  • Lead and manage digital teams, including web designers, content creators, and digital media specialists.
  • Oversee comprehensive digital marketing efforts, including SEO, SEM, social media, and content marketing.
  • Develop and execute 360° marketing campaigns that integrate all digital channels for a cohesive and comprehensive brand presence.
  • Collaborate with international teams and commercial divisions to adapt and implement global digital marketing strategies locally.
  • Implement 360° digital campaigns to better promote Graitec software solutions (awareness and performance) in collaboration with product marketing teams.
  • Provide strategic direction to agencies, ensuring their efforts align with the broader digital marketing strategy.
  • Analyze and report on the performance of all digital marketing campaigns, using data-driven insights to refine and improve strategies.
  • Collaborate with the Digital Tech Director to ensure digital tools and platforms are secure and up-to-date.
  • Manage the digital budget at the corporate level and collaborate with countries in Europe and North America, allocating resources effectively to various projects and initiatives.
  • Communicate digital strategies and progress to senior management and other stakeholders.
  • Ensure that all digital activities comply with relevant regulations and standards, particularly concerning data privacy and security.
Requirements:
  • Over 10 years of experience in developing and implementing digital marketing strategies that drive business growth at both local and global levels.
  • Proven ability to craft and oversee 360° digital (SEM/SOCIAL MEDIA) campaigns that align with corporate goals while allowing for local customization to meet regional needs.
  • Web analytics and performance tracking to make data-driven decision making: proficiency in using web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and key performance indicators (KPIs) to drive data-driven decisions.
  • Knowledge of subscription business and software companies.
  • Mandatory high-level English proficiency.
  • Master's degree in Marketing, Business, or Digital Strategy.

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