Performance Marketing Manager F/H
il y a 2 jours
Description
GroupM Nexus recherche un Performance Marketing Executive pour rejoindre son équipe dynamique. En tant que Performance Marketing Executive, vous serez responsable de la mise en place et du pilotage de campagnes marketing numériques pour nos clients.
Responsabilités
- Représenter l'agence et son expertise auprès des clients et partenaires, nouveaux et existants.
- Gérer un portefeuille d'annonceurs dans différents secteurs (automobile, assurance, énergie, santé, e-commerce...).
- Identifier, comprendre et intégrer les objectifs commerciaux et marketing du client et les traduire en solutions médias.
- Piloter des campagnes d'Affiliation, de Lead Generation, de SMS, Retargeting, Emailing...
- Mettre en place des optimisations de campagnes.
- Échanger régulièrement avec les différents partenaires.
- Gérer la facturation.
- Réaliser des projets pour les clients : recommandations médias, benchmarks, évaluations et analyses des performances des campagnes.
- Orchestrer les stratégies cross-canal sur son portefeuille de clients et assurer la qualité des livrables.
- Contribuer à la conception de la stratégie digitale.
- Travailler en collaboration avec l'équipe , sur les différents outils technologiques et avec les différents partenaires.
- Préparer des bilans de campagnes , des supports de négociation en fonction des critères de rentabilité de l'agence.
Professionnalisme
- Vous avez une Licence ou un niveau Master avec une formation en communication ou marketing, université ou école de commerce ou encore que vous vous êtes auto-formé sur les sujets du Marketing Digital.
- Vous avez une première expérience dans un poste similaire, avec une appétence web et/ou une bonne connaissance des agences média, marketing online/offline, régie publicitaire, startup ou plateforme d'affiliation.
- Créatif et en veille permanente, vous êtes passionné par le Web et le monde du Marketing Digital.
- Vous connaissez les différents canaux d'acquisition.
- Vous aimez nouer des relations humaines de confiance avec les partenaires et vos clients.
- Vous maîtrisez l'utilisation du Pack Office, les reportings, Excel et Powerpoint ne vous font pas peur.
- Vous savez ce qu'est le CPC, le CPM, l'Analytics et le tracking.
- Débrouillard, plein de bon sens, vous savez être autonome tout en donnant de la visibilité.
- Vous avez la fibre commerciale et êtes capable de faire adhérer vos clients à vos idées, recommandations et bilans de campagne.
- Vous avez d'excellentes capacités de communication orale et verbale en français et vous êtes suffisamment à l'aise en anglais pour le comprendre, le lire et l'écrire.
- Vous êtes à l'aise avec les chiffres ; vous devrez faire preuve d'un excellent esprit de synthèse, et vous avez une bonne capacité d'analyse.
- Goût pour les nouvelles technologies, le Marketing, les médias et la publicité.
Si vous êtes passionné par le Marketing Digital et que vous avez les compétences requises, n'hésitez pas à nous envoyer votre candidature.
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