In-Store CRM Manager

il y a 4 jours


Paris, Île-de-France Prada Group Temps plein

Job Summary:

The In-Store CRM Manager for Prada Group will be responsible for developing and implementing CRM and clienteling initiatives in store, supporting sales staff, and driving business through client outreach and private appointments.

Key Responsibilities:

  • Develop CRM Culture:
    • Ensure sales staff cultivate clients through interactions and private appointments
    • Provide consistent training on CRM and clienteling activities using digital tools and processes
    • Develop and implement store CRM outreach initiatives, including local outreach activities, client target list extraction, and initiative performance monitoring
    • Ensure adoption and execution of Group clienteling strategy, resources, and culture across all store team members
  • KPIs Monitoring:
    • Monitor and track main KPIs on a store and individual client advisor level, including client outreach, private appointments, client data capture KPIs, clienteling productivity, and outreach initiative performance
  • Promotion of Digital Tools:
    • Educate and train sales staff on digital tools available for clienteling initiatives

Requirements:

  • Manage client gifting and customer experiences budget to develop client relationships
  • Provide individual feedback to store staff on CRM initiatives and updates
  • Share and encourage clienteling best practices with store staff

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