Player Engagement Leader

il y a 4 semaines


Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

Player Engagement Leader at Betclic Group

We are seeking a highly skilled Player Engagement Leader to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for developing and executing our player engagement strategy across all our markets.

Your Key Responsibilities:

  • Develop and implement a strategic roadmap to drive long-term player loyalty and engagement.
  • Collaborate with Product and Tech leads to assess and optimize the usage of our CRM tools.
  • Supervise the design, implementation, and optimization of automated marketing campaigns.
  • Monitor and research trends in the CRM field to identify emerging opportunities for Betclic to capitalize on.

Requirements:

  • Proven experience in CRM management, preferably in a fast-paced, international environment.
  • Ability to lead and develop a team, fostering a player-centric culture.
  • Strong analytical skills with experience in data analysis to inform decision-making and strategy formulation.
  • Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage.
  • Fluency in English and French.


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