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Global Marketing Manager
Il y a 2 mois
We are seeking a highly skilled Global Marketing Manager to join our team at Luxottica. As a key member of our marketing team, you will be responsible for supporting the global launch of major innovations and activations for our lenses brand, Stellest.
Key Responsibilities:- Develop and implement marketing strategies to maximize the value proposition of Stellest products and brand.
- Lead regular exchanges with regional or local marketing and sales teams to ensure the exchange of best practices.
- Identify consumer needs and new trends; assess market opportunities and needs.
- Monitor competitive intelligence and analyze competing offers.
- Work as a main contributor of the project team, develop and validate Stellest innovations and the creation of internal project documents.
- Define Stellest product marketing mix in line with the strategies defined.
- Analyze results and propose appropriate development actions and/or corrective actions based on risk analysis.
- Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.
- Ensure internal communication/training on product innovations.
- Monitor sales and produce analysis reports to identify business opportunities.
- Degree in optics and/or experience as an optician/optometrist is a must.
- Master's degree as an International Marketing specialist.
- At least 4 years' experience in leading innovation, developing new product concepts and positioning, in an international and multicultural environment.
- Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.
- Fluent in English.