CRM System Manager
il y a 3 semaines
At Doctolib, we're seeking a highly skilled CRM Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic CRM initiatives that drive business growth and customer engagement.
Key Responsibilities:- Patient Insights: Utilize advanced analytics to extract actionable insights from customer data, informing strategic marketing decisions.
- Patient Journeys: Design, implement, and optimize customer journey maps using CRM systems, focusing on automation and scalability.
- Transactional Communication: Oversee the strategy and execution of transactional communications, ensuring consistency and compliance across regions.
- Opt-in Collection and Profiling: Develop and implement strategies to increase opt-in rates, utilizing CRM tools for innovative and compliant engagement methods.
- Cross-Channel Optimization: Integrate and optimize CRM tools to ensure seamless coordination across marketing channels, emphasizing app enhancements for improved user engagement.
- Bachelor's or Master's degree in Marketing, Business, Technology, or related field.
- At least 7 years of experience in CRM management, with specific experience in managing CRM platforms and tooling.
- Deep expertise in at least one major CRM platform (e.g., Salesforce, Braze, Microsoft Dynamics).
- Strong understanding of marketing automation, data analysis tools, and related technologies.
- Proven ability to manage multi-regional or global projects in a cross-functional environment.
We believe in improving access to healthcare for everyone, regardless of background or origin. Our recruitment process is inclusive and respectful of diversity. We welcome applications from candidates of all backgrounds and abilities.
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