CRM System Manager
il y a 3 semaines
At Orient Express, we are seeking a highly skilled CRM System Manager to join our team. As a key member of our digital marketing team, you will be responsible for ensuring the proper implementation of our CRM system to provide an effective sales funnel following Accor best practices.
Key Responsibilities:
- Develop and implement marketing techniques to increase Orient Express databases
- Monitor customer relation strategies by building a strong brand campaign calendar
- Create, design and manage brand campaign using Marketing Activation tool
- Follow and coordinate campaign calendar between Accor, Orient Express and its assets
- Build workflows to streamline sales and marketing processes
- Dynamize existing workflows and strategies and coordinate the content calendar
- Suggest new methods to address customers' needs using existing or new technologies
- Update accounts and contacts in the CRM system if necessary
- Track marketing metrics and trends
- Conduct market research to follow trends and competition
- Define and implement a platform to leverage assets local databases in all relative activities such as F&B, Spa and Retail, for brand level promotion across the portfolio.
Requirements:
- A minimum of 3 - 5 years' experience as a CRM manager
- Experience in data extraction and driving projects: not afraid to put hands in systems
- Analytical, data-driven, and well-versed in spreadsheets
- Comfortable working in a matrix environment
- Autonomous and team player
- Thinker and Doer
- Excellent English, both verbal and written
- Energetic, smiling, and passionate to his/her work. Knowledge of hospitality is a plus
- Innovative approach to work
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